Flaschenpost.ch lost sales potential due to abandoned purchases in its web shop. Customers who were ready to buy added wines to their shopping carts but left the checkout before completing their purchases — a critical pain point for an ecommerce model that relies on convenience, inspiration, and repeat purchases.

• Every abandoned shopping cart represented a clear intention to purchase. Without automated cart recovery mechanisms, this revenue potential remained untapped, even though the probability of conversion was well above average.
• Manual outreach couldn’t scale = missed opportunities. With growing traffic and an expanding product range, manually identifying and addressing shopping cart abandoners was no longer feasible from an operational standpoint. Valuable purchasing impulses were lost without personalized reminders or targeted reactivation.
• The key challenge was to identify highly qualified purchase intentions in real time and activate them automatically, personally, and across channels in order to sustainably increase conversion, customer lifetime value, and marketing efficiency.

Plus1 needed to scale personalized lending communications in a highly competitive market where acquisition costs were rising, regulations were tightening, and customers expected transparent, timely engagement.

Plus1’s marketing operations faced critical bottlenecks:

• Limited customer data depth = missed automation opportunities. A previous platform couldn’t handle lending-specific attributes like loan status, due dates, or repayment behavior. This meant critical lifecycle journeys — upsells, top-ups, pre-collection reminders — were either impossible to automate or required constant manual intervention. 
• Fragmented data quality = wasted effort and errors. Manual data preparation, sync issues, and incomplete customer records led to segmentation inaccuracies and duplicate work. The marketing team spent hours cleaning data instead of building campaigns. 
• Basic automation = high CAC and poor retention. Without event-triggered journeys or real-time customer insights, Plus1 couldn’t deliver timely, relevant messages. This drove up customer acquisition costs and left retention opportunities on the table. 
• Engineering dependency = slow execution. Every campaign adjustment or new journey required technical resources, creating bottlenecks that prevented the team from responding quickly to market changes.
  

For Plus1, being able to communicate with precision — at the right moment in the customer’s financial journey — wasn’t just a nice-to-have. It was essential for profitability, compliance, and customer trust.