Retail
+11% Add-to-cart Rate
The Vitamin Shoppe Personalizes Product Discovery With Bloomreach
The Vitamin Shoppe saw its best revenue data in direct search performance. Customers who knew exactly what they needed (such as a specific brand of protein powder) would search for the product directly on The Vitamin Shoppe’s website, quickly find it, and complete their purchase.
However, category browsing presented challenges for the br…