Fashion
Retail
+133% Revenue per Mobile Push
PrettyLittleThing Boosts Revenue per Mobile Push by 133% With Personalized Reengagement Campaign
With a global Gen Z audience and frequent purchase cycles, PrettyLittleThing needed to move from static reengagement to timely, personalized messaging tailored to each shopper.
Static messaging = disengaged customers. Every inactive user got the same message regardless of behavior or timing.
Lack of personalization = poor campaign perf…