11teamsports needed to launch a scalable loyalty program that would drive repeat purchases and increase customer lifetime value across multiple countries and brands.

• No loyalty program infrastructure = missed retention opportunities. Without a membership program, 11teamsports had no systematic way to reward repeat customers or incentivize higher purchase values across their 4.2 million customer base.
• Complex multi-country rollout requirements = operational challenges. Launching a loyalty program across 23 countries with different languages, currencies, and regulations required a platform that could handle localization and compliance at scale.
• Limited behavioral segmentation = poor targeting and lower engagement. Batch-and-blast email approaches couldn’t leverage customer transaction history, preferences, or behavioral data for personalized loyalty communications.
• Scattered customer data = missed cross-selling opportunities. Without unified customer profiles across brands and countries, the team couldn’t create cohesive loyalty experiences or track member behavior effectively.

For a brand centered on finding the right fit, one-size-fits-all marketing simply wasn’t an option for Thirdlove. The company needed a scalable way to deliver shopping journeys that were always relevant — if a customer’s size or shopping preferences changed over time, their experience needed to reflect those changes instantly.

To build these hyper-relevant experiences, Thirdlove needed to:

• Personalize communications in real time based on individual fit and size data.
• Create customer segments that reflect meaningful shopping behavior and purchases, not just static attributes.
• Sync these customer insights across Thirdlove’s entire marketing stack, ensuring every touchpoint is consistently personalized.

As a rapidly growing brand, Be Lenka wanted to provide all its customers with experiences as tailored and high-quality as its products. But the brand faced some challenges: 

• Integration wasn’t easy. Be Lenka was using a custom-made web solution, which made it more difficult to integrate a new solution. 
• Lack of resources meant potential bottlenecks. With a small in-house IT team, Be Lenka faced resourcing issues when trying to balance integration with campaign needs.
• Manual processes limited scale. The custom-made solution didn’t allow the team to create more complex campaigns at the speed and scale they wanted.