Fashion
Retail
+2x share of member credit redemptions
Ana Luisa Sees 2x Increase in Share of Member Credit Redemptions With Personalized Email Campaigns
Ana Luisa launched a monthly subscription program: AL Luxe. For $39.99 per month — which becomes spendable store credit — AL Luxe members enjoy perks like members-only sales, exclusive discounts, and priority customer support. Credits roll over every month, building even more value over time.
But with the launch of this program came a cri…