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The Challenge
With a lean marketing team, an audience of diverse fandoms, and dozens of product drops every month, Sideshow needed a faster, more relevant way to launch campaigns.
The Challenge
UK’s leading online holiday package company, On The Beach offers fully customizable travel packages – mixing flights, hotels, dates, and more – giving customers complete flexibility. However, this makes personalized marketing a real challenge for On The Beach.
The Challenge
Hobbycraft‘s ecommerce journey hit a wall with their previous rule-based search solution that couldn’t handle the vibrant complexity of their 27,000+ SKU universe spanning dozens of creative verticals, resulting in:
The Challenge
TFG was aware of recent advancements in AI technology that would open up new ways to connect with customers. However, since conversational AI is still a new technology, TFG had concerns:
O2 Slovakia wanted to optimize their Facebook and Google ad audiences to make sure their digital campaigns were reaching the right users with the right message. To achieve this, they built lookalike audiences within Facebook and Google Ads to target potential customers with acquisition campaigns.
But the ability to build sophisticated audiences and segment potential customers based on relevant data was limited in Facebook and Google’s audience builders. The company wasn’t achieving the results they aimed for, and turned to Bloomreach Engagement to bolster their audience-building efforts.
After changing leadership during the COVID-19 pandemic, Bensons for Beds shifted focus to invest more in digital to match its in-store offers. The company wanted to learn how to use its digital propositions to not only just support in-person shopping, but also use its collected customer data to construct personalized journeys for customers that would build brand loyalty.
Since then, Bensons for Beds has begun to redefine the role that digital plays in an omnichannel business by making its website the focal point of the sales process. Bensons is using its website as more than just a referral engine for brick-and-mortar locations, but also as a hub where customers can learn more about products and transact.
Bensons for Beds is redefining the role of digital in its business and is using a customer data platform — specifically Bloomreach Engagement — to do so.
Unisport was using email marketing and communications to connect with customers but was missing the ability to segment its audience of customers and then take meaningful action with personalized marketing communications to those segments.
Not being able to separate subscribers based on their activity level with the brand — active, passive, dormant, etc. — meant that Unisport had to bring in customer data from a different platform, making email marketing a largely manual process.
Unisport needed to consolidate its customer data into a single solution that would allow it to segment its customer base and connect with customers to offer a limitless ecommerce experience.
As the team at DFS knows full well, the nature of the ecommerce furniture business differs greatly to many other categories. Most customers have a significant average order size and make purchases far less frequently than say, at online grocery stores or online fashion retailers. After all, just how often do you need a new couch or bedroom set for your home?
Once customers have purchased their furniture, it isn’t a wise business decision to keep emailing them about buying another piece of that same furniture. Because if the quality of the original product is good, said customers won’t need another one for quite a while.
The lengthy sales cycle and time in between reactivation means that DFS must be clever about email follow ups after purchases, customer relationship management, and about how it contacts customers via email in general. Being able to combine collected data from both in-store and online experiences helps, but what is the most effective way of using that data to provide limitless personalized experiences to customers?
In the highly competitive travel industry, maintaining customer loyalty is one of Kiwi.com’s most pressing challenges. The brand knew that building strong, meaningful relationships with travelers was the key to long-term success, and that understanding every customer’s unique needs was essential for ongoing engagement.
To make sure that important every touchpoint — from Kiwi.com’s website and campaigns to its mobile app — nurtured a valuable connection with its audience, the company needed to:
With a lean marketing team, an audience of diverse, dedicated fandoms, and dozens of product drops every month, Sideshow needed to deliver marketing campaigns that were fast, relevant, and effortless to execute.
But demanding campaign-building processes were slowing things down. Each launch required new content, audience segmentation, and journey building, with multiple steps and collaborators involved. These bottlenecks made it difficult to launch campaigns quickly, limiting Sideshow’s ability to react to real-time opportunities.
To keep pace with demand and personalize its messages across channels — without adding complexity — Sideshow adopted Affinity, Bloomreach’s autonomous marketing solution.
Over the past 16 years, Crafter’s Companion has built an extremely loyal customer base via TV shopping channels and its own Crafter’s TV. Many customers spend hours watching tutorials and crafting sessions, fostering a community that feels more like a fan base.
However, Crafter’s Companion found that it was facing some challenges with its previous solution when trying to connect with its audience:
With real-time data and AI fueling every campaign, you can unlock the next level of customer experience.