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200+ Real Customer Stories From Marketers and Merchandisers Like You

No theory. Just real campaigns, real results, and real marketers sharing what actually moved the needle. Get inspired by brands like yours — and start turning ideas into impact.

Browse 200+ Case Studies
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NastyGal
Nasty Gal Innovates On-Site Engagement With Bloomreach
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Venture-Group
Venture Group Improves the Customer Experience With Bloomreach Engagement’s Native WhatsApp Integration
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Just a Few of Our Favorite Wins per Product

Retail
Sideshow Goes From Concept to Campaign in 15 Minutes With Bloomreach Affinity
sidehow-case-study

The Challenge
With a lean marketing team, an audience of diverse fandoms, and dozens of product drops every month, Sideshow needed a faster, more relevant way to launch campaigns.

  • Demanding campaign-building processes = slow speed to market.
  • Diverse, dedicated fandoms = complex segmentation needs.
  • Manual workflows = missed real-time opportunities.
How Bloomreach Solved It
sidehow-case-study
+$10K
Revenue from a Single Campaign
+13.9%
Email Revenue from Affinity
15minutes
From Idea to Launch
How Bloomreach Solved It
Travel & Hospitality
On The Beach Boosts Click-Through Rate by 95% With Price Drop Email Campaigns
1080x600px-with-logo-1-otb-case-study

The Challenge
UK’s leading online holiday package company, On The Beach offers fully customizable travel packages – mixing flights, hotels, dates, and more – giving customers complete flexibility. However, this makes personalized marketing a real challenge for On The Beach.

  • Endless combinations = overwhelming data. 
  • Generic campaigns = missed opportunities. 
  • Limited targeting = shallow impact.
How Bloomreach Solved It
1080x600px-with-logo-1-otb-case-study
+95%
CTR
+587%
Conversion Rate
+362%
Revenue Per Visit
How Bloomreach Solved It
Retail
Hobbycraft Boosts AOV by 21% and RPV by 7.3% With Conditional Slot Merchandising
1460-x-816-cover-–-1-scaled-1

The Challenge
Hobbycraft‘s ecommerce journey hit a wall with their previous rule-based search solution that couldn’t handle the vibrant complexity of their 27,000+ SKU universe spanning dozens of creative verticals, resulting in:

  • Broken discovery experiences 
  • Team exhaustion 
How Bloomreach Solved It
1460-x-816-cover-–-1-scaled-1
+21%
Avg. Order Value
+7.3%
Revenue Per Visitor
+6.4%
Avg. Order Value
How Bloomreach Solved It
Fashion
TFG Boosts Online Conversion Rate by 35.2% With Bloomreach Clarity
TFG-case-study_header-1

The Challenge
TFG was aware of recent advancements in AI technology that would open up new ways to connect with customers. However, since conversational AI is still a new technology, TFG had concerns: 

  • What would it be perceived as assisting with? 
  • Would the solution just provide stock answers (that any algorithm could spit out)? 
  • Would it hallucinate and provide inaccurate results? 
  • Would it be a closed system?
How Bloomreach Solved It
TFG-case-study_header-1
+39.8%
Revenue Per Visit
-28.1%
Exit Rate
+35.2%
Conversion Rate
How Bloomreach Solved It

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Yeo-Valley-organic_1080x600_Cover
2x increase in purchase activity

Yeo Valley Organic Increases Purchase Activity 2x With Bloomreach and Antavo

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2x increase in purchase activity

Yeo Valley Organic Increases Purchase Activity 2x With Bloomreach and Antavo

Yeo Valley Organic wanted to strengthen its community-focused appeal beyond supermarket shelves while rewarding customers who choose organic products. However, its existing loyalty approach wasn’t maximizing engagement or business impact.

The brand needed a platform that could deliver its unique “Farm to Fridge” experience digitally while maintaining its core values of fun, inclusivity, and community support.

See the Solution
Defender boosts add-to-cart rate with conversational shopping assistant Bloomreach Clarity
Nearly 3% increase in add-to-cart rate

Defender Boosts Add-to-Cart Rates With Conversational Shopping

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Nearly 3% increase in add-to-cart rate

Defender Boosts Add-to-Cart Rates With Conversational Shopping

Marine retailer Defender found that it was seeing great in-store success, but now needed to find a way to expand that success online. To achieve this, Defender knew it needed to address several key obstacles with its online experience: 

  • It needed to be conversational. Defender’s success in person came from having conversations with customers. The brand needed to replicate this online in a way that captured the brand’s tone and voice. 
  • It needed to be easy to use. Defender couldn’t dedicate the resources to manually babysit a tool — the solution the brand implemented had to be easy to implement and low maintenance. 
  • It needed to be an expert. Powersports, and especially in the marine industry, is highly reliant on expertise. The solution would have to be able to navigate product complexity without overwhelming the customer. 
  • It needed to be dynamic. The online experience on Defender’s site would fall apart if customers were just getting static recommendations. Defender wanted to be able to adapt to customer needs and preferences in real time. 
See the Solution
1080x600px-MyUS-Case-Study-Thumbnail-Logo-@2x
20% increase in revenue

MyUS Drives Global Growth and Streamlines Marketing With Bloomreach

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20% increase in revenue

MyUS Drives Global Growth and Streamlines Marketing With Bloomreach

With a diverse, international customer base, MyUS knew that serving the right marketing messages to the right audience was key to customer retention and growth. 

But a disconnected tech stack made this a difficult task. With data siloes slowing its marketing team down, MyUS struggled to segment relevant audiences and create timely, targeted messages. 

To deliver truly personalized campaigns, the company needed to:

  • Unify its customer data from all its sources to better understand each customer
  • Deliver relevant, loyalty-driving marketing campaigns to the right audience
  • Automate key interactions across its channels to engage customers at the right moment
See the Solution
1080x600pxlovall-Thumbnail-with-Logo-Patrick-Morin
25% increase in search-driven conversions

Patrick Morin Increases RPV by 8% With Bloomreach

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25% increase in search-driven conversions

Patrick Morin Increases RPV by 8% With Bloomreach

With a wide range of products and a customer base that spans different age groups, languages, and shopping preferences, Patrick Morin recognized that its on-site experience needed to be both accurate and intuitive to keep pace with the expectations of shoppers. The brand also had to balance operational efficiency with the ability to deliver personalized experiences at scale and better accommodate customers in the fluid home renovation market. 

However, Patrick Morin’s tech setup created several roadblocks:

  • Unreliable search. Customers frequently struggled to find products, especially when searching in Québec French — mixing English and French — or using slang terms. These frustrations often led to abandoned shopping journeys and lost revenue opportunities for Patrick Morin. 
  • Labor-intensive merchandising. A small ecommerce team had to manually update weekly flyers, seasonal promotions, and product rankings, leaving little capacity for more strategic merchandising initiatives.
  • Inconsistent product data. Gaps in the PIM system limited the ability to deliver precise results, enable faceted navigation, or lay the groundwork for advanced personalization.
  • Preparing for future growth. With B2B capabilities and advanced personalization on the roadmap, Patrick Morin knew its existing setup wouldn’t be able to support future needs for its continually expanding business. 
See the Solution
1080x600pxlovall-Thumbnail-with-Logo-VEKE
58% increase in revenue from automated campaigns

Veke Increases Automated Campaign Revenue by 58% With Behavior-Based Marketing Automation

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58% increase in revenue from automated campaigns

Veke Increases Automated Campaign Revenue by 58% With Behavior-Based Marketing Automation

Veke wanted to expand its newsletter program and automate key marketing processes to fuel growth, but its existing platform couldn’t support these ambitions. The company needed a way to understand customer behavior at a deeper level and make data-driven decisions that would directly impact revenue.

The problem stack:

  • One-size-fits-all communication = missed engagement opportunities. The team was sending identical content to their entire CRM base, with no ability to tailor messages based on customer interests or behavior. This approach wasn’t sustainable for growth.
  • Limited segmentation and automation = reduced conversions and efficiency. Without proper tools to segment audiences or automate workflows, the marketing team couldn’t connect with customers at the right moments with relevant messages, leaving revenue on the table.
  • No visibility into newsletter performance = inability to scale personalization. The previous platform offered limited insights into how newsletter registrations and campaigns performed, making it impossible to optimize or scale personalization across channels.
  • Manual workflows = slow execution and missed opportunities. Time-consuming manual processes prevented the team from acting quickly on customer signals, causing them to lose momentum in their customer engagement strategy.
See the Solution
Interflora
+17.5% Category Revenue per Visit

Interflora’s Multi-Language Product Discovery Blooms During Peak Seasons

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+17.5% Category Revenue per Visit

Interflora’s Multi-Language Product Discovery Blooms During Peak Seasons

Despite its rich history and extensive florist network across France, Italy, Spain, and Portugal, Interflora faced several obstacles in delivering a unified and personalized digital shopping experience. While its local florists continued to drive exceptional in-store service, the company’s online experience had yet to reflect the same quality and care.

Here’s what Interflora was up against:

  • No dedicated site search bar or advanced product discovery tools. Although Interflora had launched a redesigned virtual storefront, the site lacked intuitive search functionality. Customers often struggled to find the right bouquet or gift quickly, curbing engagement and reducing conversion opportunities.
  • Limited understanding of customer behavior and preferences. Interflora lacked the tools needed to interpret customer behavior and how shoppers interacted with products online. Without insights into browsing patterns, conversions, or preferences, merchandising teams were unable to personalize recommendations or tailor offers effectively.
  • Multilingual complexity across key European markets. Operating across France, Spain, Italy, and Portugal, Interflora needed its search functionality to work seamlessly in multiple languages, accounting for regional nuances, synonyms, and context. The absence of an intelligent multilingual search engine made it difficult to deliver relevant, localized results.
  • Increased competition from digital-first flower delivery services. The rise of online-only floral brands intensified pressure on Interflora to evolve. While new competitors benefited from agile digital platforms, Interflora’s more traditional setup made it harder to keep pace with modern customer expectations and fast-changing ecommerce trends.
  • Lack of measurable performance metrics and ROI visibility. As part of its broader digital transformation, Interflora wanted to demonstrate the tangible value of new technology investments. However, the company struggled to track and quantify the impact of search and merchandising updates, making it difficult to justify continued innovation in that arena. 
See the Solution
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+5% Conversion Rates

MandM Unifies Customer Data and Personalizes the On-Site Experience With Bloomreach

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+5% Conversion Rates

MandM Unifies Customer Data and Personalizes the On-Site Experience With Bloomreach

MandM was looking for a marketing solution that could help the brand put its customers at the center of its marketing strategy. 

MandM recognized how crucial real-time data was to understand its customers and build relevant touchpoints for their shopping journeys, but disconnected channels and siloed data was a real challenge. A platform that could plug customer data directly into every marketing campaign and weave channels together for a seamless, connected customer experience was the ultimate goal.

See the Solution
case-study_wolseley_1200x627
+25% Avg. Order Value

Wolseley Uses Bloomreach To Elevate B2B Product Search for Higher RPV

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+25% Avg. Order Value

Wolseley Uses Bloomreach To Elevate B2B Product Search for Higher RPV

Despite its strong offline success, Wolseley encountered significant challenges as it worked to transform its digital product discovery experience online. Operating across the UK and Ireland with a massive catalog of 500,000 products — including 300,000 available online — Wolseley struggled to deliver accurate, segment-specific search results for its varied professional audiences in plumbing, HVAC, building services, and infrastructure, which would help the brand cater to a new generation of buyers. 

Here’s what Wolseley was up against:

  • Heavy reliance on build-it-yourself search technology. Wolseley depended on a Solr-based system that required extensive rule-building to return relevant results. As the number of rules grew into the hundreds, maintaining accuracy became increasingly difficult, causing inconsistent search results and an ongoing cycle of manual fixes.
  • Limited ability to segment customers effectively. Because the search engine lacked industry awareness, it struggled to differentiate between the unique needs of plumbers, HVAC specialists, pipe-fitters, and other trades. This prevented Wolseley from tailoring results or ranking products by segment intent — a major barrier for a B2B business with specialized audiences.
  • Manual processes that drained merchandising resources. A small merchandising team was responsible for maintaining large volumes of rules, audits, and fixes. Too much time was spent troubleshooting search results instead of expanding the product catalog, growing online traffic, or delivering more personalized experiences.
  • Difficulty meeting rising customer expectations. As Wolseley’s new generation of customers increasingly expected fast, accurate, industry-specific search results, the company knew it needed to leave behind its rule-heavy legacy system and adopt a smarter, AI-powered product discovery platform.
See the Solution
case-study_cote_cover
9000 Responses

Côte Harnesses Personalized Weblayers To Craft Customer-Centric Experiences With Bloomreach

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9000 Responses

Côte Harnesses Personalized Weblayers To Craft Customer-Centric Experiences With Bloomreach

Customer satisfaction and retention are key goals for Côte. Recognizing the need to know its customers on an individual level to achieve these goals, the company resolved to build a complete understanding of its audience and leverage these findings to fuel a customer-centric marketing strategy.

Evolving its website from a traditional restaurant user experience into a personalized journey for every customer was also a specific area of focus for the brand. Côte wanted to revamp its on-site flow, emotionally engaging its website visitors to inspire more engagement, drive more bookings, and foster brand loyalty.

See the Solution
ff3e9964-7d2f-4bc7-b245-369f953efea9
+77% Click-Through Rate

Haven Personalizes Multiple Customer Journeys With Managed Endpoints

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+77% Click-Through Rate

Haven Personalizes Multiple Customer Journeys With Managed Endpoints

For a holiday business like Haven, it is essential to understand customer needs and exactly what the customer wants when they begin their journey. Understanding and adapting to the different types of customer journeys is crucial for providing exceptional service and creating a path to purchase online at Haven.com.

Haven provides activities and entertainment for customers simply coming for the weekend or those who may be looking to purchase a holiday home. These are two very different customer intents that feature very different journeys to purchase.

In total, Haven is actively marketing holidays, caravans, food/beverage, activities, and also supports customer journeys for:

  • Holidaymakers, looking for a weekend getaway by the coast
  • Owners, customers who own a Caravan at a Haven Holiday Park
  • Caravan prospects, customers who are interested in caravan ownership

Haven needed a holistic view of customers to fully understand what they wanted from the brand. This would allow Haven to serve customers the information they needed in real time to push them towards either a weekend getaway or a new holiday home.

See the Solution

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