Fairphone has successfully impacted every stage of electronics production — from initial design and manufacturing to the complete product lifecycle — creating a business model that prioritizes ethics and sustainability above all else.

As Fairphone continued to expand its reach and impact, the company sought to enhance several aspects of their marketing and data management capabilities to support their growth potential:

Streamlining data architecture: Fairphone wanted to establish a more unified approach to customer data management, creating a single source of truth that would provide a more comprehensive view of their customers’ journeys and behaviors. This would enable them to develop more cohesive marketing strategies.

Enhanced customer tracking capabilities: The company aimed to improve their ability to track customer activities and visitor behaviors across their digital touchpoints. Better tracking would help them understand customer preferences more deeply, optimize user experiences, and identify new opportunities for engagement and conversion.

Scaling marketing operations: With ambitious goals to increase revenue and customer lifetime value, Fairphone needed to enhance its marketing capabilities beyond their current technology stack. The company sought more sophisticated tools to support an intelligent, data-driven marketing approach for their next phase of growth.

Fairphone needed to differentiate itself in a crowded market while staying true to its sustainability mission, requiring more targeted and personalized communication strategies.

As Desigual’s business grew on a global scale and online channels became a top priority, the brand recognized the need for a more unified approach to its marketing efforts.

With over 100 markets and a goal to send several communications to each customer per week, the team faced growing demands for personalization, scale, and speed — but needed to do so without growing the size of its three-person marketing team. 

To achieve these goals, Desigual needed to:

• Personalize omnichannel communications with a variety of different factors, including customer location, language, preferences, and age.
• Build a robust shopping journey for both longstanding customers and new audiences.
• Automate campaign creation and keep all of the brand’s channels in sync, ensuring that every communication is timely and relevant.

The company was looking for a solution that could unify its data, orchestrate omnichannel experiences, and give its internal team full control over execution — all without adding any operational burdens.

Ana Luisa launched a monthly subscription program: AL Luxe. For $39.99 per month — which becomes spendable store credit — AL Luxe members enjoy perks like members-only sales, exclusive discounts, and priority customer support. Credits roll over every month, building even more value over time.

But with the launch of this program came a critical challenge: ensuring ongoing engagement and redemption among these high-value members. Ana Luisa needed a way to consistently remind members of their available store credit, encourage purchases, and ensure that Luxe benefits remained top of mind — all without creating disjointed customer experiences.