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200+ Real Customer Stories From Marketers and Merchandisers Like You

No theory. Just real campaigns, real results, and real marketers sharing what actually moved the needle. Get inspired by brands like yours — and start turning ideas into impact.

Browse 200+ Case Studies
Don’t miss this
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A Platform for the Future: Carrefour’s Journey With Bloomreach Content
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Jumbo Supermarkten Produces Exceptional Results Using the AI Behind Bloomreach Discovery
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Proven by 1,400+ Brands Across Industries

Just a Few of Our Favorite Wins per Product

Retail
Sideshow Goes From Concept to Campaign in 15 Minutes With Bloomreach Affinity
sidehow-case-study

The Challenge
With a lean marketing team, an audience of diverse fandoms, and dozens of product drops every month, Sideshow needed a faster, more relevant way to launch campaigns.

  • Demanding campaign-building processes = slow speed to market.
  • Diverse, dedicated fandoms = complex segmentation needs.
  • Manual workflows = missed real-time opportunities.
How Bloomreach Solved It
sidehow-case-study
+$10K
Revenue from a Single Campaign
+13.9%
Email Revenue from Affinity
15minutes
From Idea to Launch
How Bloomreach Solved It
Travel & Hospitality
On The Beach Boosts Click-Through Rate by 95% With Price Drop Email Campaigns
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The Challenge
UK’s leading online holiday package company, On The Beach offers fully customizable travel packages – mixing flights, hotels, dates, and more – giving customers complete flexibility. However, this makes personalized marketing a real challenge for On The Beach.

  • Endless combinations = overwhelming data. 
  • Generic campaigns = missed opportunities. 
  • Limited targeting = shallow impact.
How Bloomreach Solved It
1080x600px-with-logo-1-otb-case-study
+95%
CTR
+587%
Conversion Rate
+362%
Revenue Per Visit
How Bloomreach Solved It
Retail
Hobbycraft Boosts AOV by 21% and RPV by 7.3% With Conditional Slot Merchandising
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The Challenge
Hobbycraft‘s ecommerce journey hit a wall with their previous rule-based search solution that couldn’t handle the vibrant complexity of their 27,000+ SKU universe spanning dozens of creative verticals, resulting in:

  • Broken discovery experiences 
  • Team exhaustion 
How Bloomreach Solved It
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+21%
Avg. Order Value
+7.3%
Revenue Per Visitor
+6.4%
Avg. Order Value
How Bloomreach Solved It
Fashion
TFG Boosts Online Conversion Rate by 35.2% With Bloomreach Clarity
TFG-case-study_header-1

The Challenge
TFG was aware of recent advancements in AI technology that would open up new ways to connect with customers. However, since conversational AI is still a new technology, TFG had concerns: 

  • What would it be perceived as assisting with? 
  • Would the solution just provide stock answers (that any algorithm could spit out)? 
  • Would it hallucinate and provide inaccurate results? 
  • Would it be a closed system?
How Bloomreach Solved It
TFG-case-study_header-1
+39.8%
Revenue Per Visit
-28.1%
Exit Rate
+35.2%
Conversion Rate
How Bloomreach Solved It

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Yeo-Valley-organic_1080x600_Cover
2x increase in purchase activity

Yeo Valley Organic Increases Purchase Activity 2x With Bloomreach and Antavo

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2x increase in purchase activity

Yeo Valley Organic Increases Purchase Activity 2x With Bloomreach and Antavo

Yeo Valley Organic wanted to strengthen its community-focused appeal beyond supermarket shelves while rewarding customers who choose organic products. However, its existing loyalty approach wasn’t maximizing engagement or business impact.

The brand needed a platform that could deliver its unique “Farm to Fridge” experience digitally while maintaining its core values of fun, inclusivity, and community support.

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Defender boosts add-to-cart rate with conversational shopping assistant Bloomreach Clarity
Nearly 3% increase in add-to-cart rate

Defender Boosts Add-to-Cart Rates With Conversational Shopping

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Nearly 3% increase in add-to-cart rate

Defender Boosts Add-to-Cart Rates With Conversational Shopping

Marine retailer Defender found that it was seeing great in-store success, but now needed to find a way to expand that success online. To achieve this, Defender knew it needed to address several key obstacles with its online experience: 

  • It needed to be conversational. Defender’s success in person came from having conversations with customers. The brand needed to replicate this online in a way that captured the brand’s tone and voice. 
  • It needed to be easy to use. Defender couldn’t dedicate the resources to manually babysit a tool — the solution the brand implemented had to be easy to implement and low maintenance. 
  • It needed to be an expert. Powersports, and especially in the marine industry, is highly reliant on expertise. The solution would have to be able to navigate product complexity without overwhelming the customer. 
  • It needed to be dynamic. The online experience on Defender’s site would fall apart if customers were just getting static recommendations. Defender wanted to be able to adapt to customer needs and preferences in real time. 
See the Solution
1080x600px-MyUS-Case-Study-Thumbnail-Logo-@2x
20% increase in revenue

MyUS Drives Global Growth and Streamlines Marketing With Bloomreach

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20% increase in revenue

MyUS Drives Global Growth and Streamlines Marketing With Bloomreach

With a diverse, international customer base, MyUS knew that serving the right marketing messages to the right audience was key to customer retention and growth. 

But a disconnected tech stack made this a difficult task. With data siloes slowing its marketing team down, MyUS struggled to segment relevant audiences and create timely, targeted messages. 

To deliver truly personalized campaigns, the company needed to:

  • Unify its customer data from all its sources to better understand each customer
  • Deliver relevant, loyalty-driving marketing campaigns to the right audience
  • Automate key interactions across its channels to engage customers at the right moment
See the Solution
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25% increase in search-driven conversions

Patrick Morin Increases RPV by 8% With Bloomreach

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25% increase in search-driven conversions

Patrick Morin Increases RPV by 8% With Bloomreach

With a wide range of products and a customer base that spans different age groups, languages, and shopping preferences, Patrick Morin recognized that its on-site experience needed to be both accurate and intuitive to keep pace with the expectations of shoppers. The brand also had to balance operational efficiency with the ability to deliver personalized experiences at scale and better accommodate customers in the fluid home renovation market. 

However, Patrick Morin’s tech setup created several roadblocks:

  • Unreliable search. Customers frequently struggled to find products, especially when searching in Québec French — mixing English and French — or using slang terms. These frustrations often led to abandoned shopping journeys and lost revenue opportunities for Patrick Morin. 
  • Labor-intensive merchandising. A small ecommerce team had to manually update weekly flyers, seasonal promotions, and product rankings, leaving little capacity for more strategic merchandising initiatives.
  • Inconsistent product data. Gaps in the PIM system limited the ability to deliver precise results, enable faceted navigation, or lay the groundwork for advanced personalization.
  • Preparing for future growth. With B2B capabilities and advanced personalization on the roadmap, Patrick Morin knew its existing setup wouldn’t be able to support future needs for its continually expanding business. 
See the Solution
1080x600pxlovall-Thumbnail-with-Logo-VEKE
58% increase in revenue from automated campaigns

Veke Increases Automated Campaign Revenue by 58% With Behavior-Based Marketing Automation

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58% increase in revenue from automated campaigns

Veke Increases Automated Campaign Revenue by 58% With Behavior-Based Marketing Automation

Veke wanted to expand its newsletter program and automate key marketing processes to fuel growth, but its existing platform couldn’t support these ambitions. The company needed a way to understand customer behavior at a deeper level and make data-driven decisions that would directly impact revenue.

The problem stack:

  • One-size-fits-all communication = missed engagement opportunities. The team was sending identical content to their entire CRM base, with no ability to tailor messages based on customer interests or behavior. This approach wasn’t sustainable for growth.
  • Limited segmentation and automation = reduced conversions and efficiency. Without proper tools to segment audiences or automate workflows, the marketing team couldn’t connect with customers at the right moments with relevant messages, leaving revenue on the table.
  • No visibility into newsletter performance = inability to scale personalization. The previous platform offered limited insights into how newsletter registrations and campaigns performed, making it impossible to optimize or scale personalization across channels.
  • Manual workflows = slow execution and missed opportunities. Time-consuming manual processes prevented the team from acting quickly on customer signals, causing them to lose momentum in their customer engagement strategy.
See the Solution
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+11% RoadLords’ users that engaged in an NPS campaign thanks to use of Bloomreach Engagement’s in-app messages

RoadLords Uses Bloomreach Engagement to Drive Mobile User Engagement

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+11% RoadLords’ users that engaged in an NPS campaign thanks to use of Bloomreach Engagement’s in-app messages

RoadLords Uses Bloomreach Engagement to Drive Mobile User Engagement

After successfully acquiring users through paid ads and referral campaigns, RoadLords needed a solution to engage them within its native app environment.

Strictly mobile only, RoadLords was already using Bloomreach Engagement, which is hosted on the Google Cloud Platform (GCP), for its mobile marketing capabilities to serve customers. That included using push notifications to engage inactive users and webhooks to direct message users within the app.

But RoadLords wanted to do more with Bloomreach Engagement. And that led to the use of in-app messages to engage active users on the app.

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+11% Add-to-cart Rate

The Vitamin Shoppe Personalizes Product Discovery With Bloomreach

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+11% Add-to-cart Rate

The Vitamin Shoppe Personalizes Product Discovery With Bloomreach

The Vitamin Shoppe saw its best revenue data in direct search performance. Customers who knew exactly what they needed (such as a specific brand of protein powder) would search for the product directly on The Vitamin Shoppe’s website, quickly find it, and complete their purchase. 

However, category browsing presented challenges for the brand. Shoppers who weren’t sure exactly what they needed — for instance, someone exploring “protein for muscle gain” options — often landed on search results pages or even category pages, where they required more assistance. Instead of searching for “gold standard whey protein” by name, they browsed these broader categories in the hopes of finding products that fit their specific goals. 

In a brick-and-mortar store, a Health Enthusiast (The Vitamin Shoppe’s in-store associate) would step in to guide these customers, asking questions, understanding their needs, and recommending the right product. Prior to implementing Bloomreach, The Vitamin Shoppe did not have an intuitive search and merchandising solution that could confidently fill in for the Health Enthusiast.

“What the team and I were really looking for with Bloomreach was an improvement with our category pages,” explained Tamara Pircz, the Vice President, Digital Commerce at The Vitamin Shoppe. “Our search customers tend to have a strong intent. They know what they want because they have either made their purchase before or done their research. The customer who was learning and browsing — that was the biggest opportunity for us.”

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+29% Searches

How Hobbycraft Kept the United Kingdom Creative During Lockdown

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+29% Searches

How Hobbycraft Kept the United Kingdom Creative During Lockdown

During lockdown, Hobbycraft saw the demand for jigsaws, pavement chalk, and kids’ paint had more than doubled. The searches for jigsaws had been increased by 380% and the searches for kids paint and for chalk (for decorating pavements) had been surged by 398% and 654% respectively. The high customer demand was driven by customers seeking out crafting for the first time to provide activities to fill their time.

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Sonepar Runs Digital Factory With Bloomreach Discovery

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Sonepar Runs Digital Factory With Bloomreach Discovery

Sonepar is the market leader in its industry and set an ambitious goal to provide a fully digitized omnichannel experience across all operating companies. With digital transformation and customer experience a strong focus, Sonepar wanted to shift the way customers buy, increase its digital market share, and gain economies of scale.

With around ⅓ of total revenues coming from online sales, Sonepar was looking to replace multiple search solutions with one that would improve the customer experience and enable it to deliver on its growth goals.

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+136% Conversion Rate

HP Tronic Wins With Weblayers and Bloomreach Engagement

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+136% Conversion Rate

HP Tronic Wins With Weblayers and Bloomreach Engagement

In its first few weeks with Bloomreach Engagement, HP Tronic wanted to focus on converting curious visitors to its brands’ websites into loyal customers.

It had tried to use coupons and other vouchers via email campaigns with a past provider to convert visitors, but the results were not what the company had been hoping for.

What HP Tronic really needed was a way to motivate new visitors to engage with its products without having to leave the website to get a coupon or voucher code.

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