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New York Pizza Boosts Email Click-Through Rate by 30% With Loomi AI

Industry: Food and Beverage

Founded in 1993 by two Dutch brothers and a friend who discovered New York-style pizza during a university exchange, New York Pizza has grown into the Netherlands’ most recognizable pizza delivery brand — now operating over 300 locations in the Netherlands and expanding into Germany.

New-York-Pizza-Case-Study-Header-

Products

Email Marketing
Ecommerce Marketing Analytics Tools
+ 30
%
increase in email click-through rate
on local promotional campaigns
+ 4
%
order uplift
from personalized campaigns
3
months
for full platform go-live
including data migration

Challenge

New York Pizza wanted to build deeply personalized, cross-channel customer experiences to drive repeat orders and loyalty. But its existing tools made that nearly impossible without IT getting involved in every step. The brand faced several key challenges: 

  • Disconnected tools with poor usability. The previous tech stack wasn’t built to work together. Marketers found the interface difficult to use, making campaign creation slow and frustrating.
  • IT became the campaign bottleneck. Creating customer segments required database-level changes, which wasn’t something marketers could handle themselves. Every new campaign meant a slow, complex IT process, stalling momentum.
  • No true cross-channel orchestration. With a new customer app launching, the team wanted emails, push notifications, and on-site experiences to work in sync. The existing setup couldn’t deliver that level of coordination.
  • Generic promotions with no local relevance. New York Pizza operates as a franchise, meaning each of the 300+ locations selects its own active promotions from a set provided by head office. Sending the same email to all customers — regardless of which store they order from or which offers that location was running — left real engagement and conversion on the table.

 

Solution

New York Pizza replaced its fragmented stack with Bloomreach, using Loomi AI to connect its app, website, and email into one orchestrated experience. In practice, this means:

  • Store-level promo personalization — at scale. As a franchise business, each of New York Pizza’s 300+ locations runs its own selection of promotions chosen from head office offerings — meaning the number of active offer combinations across the network is significant. A real-time product feed connects all of these store-level promotions directly with Loomi AI, and the entire process is fully automated.
  • Optimal send time per customer. Loomi AI’s send-time optimization analyzes each customer’s individual engagement history to determine the best day and time to send. New York Pizza enforces a ±1-day window (Tuesday, Friday, or Sunday) to stay within its campaign calendar, ensuring AI-driven timing never conflicts with business operations.
  • Logged-in web and app personalization mirrors email. Customer segments built by Loomi AI are shared with the CMS, so a customer who logs in on the website or app sees the same personalized recommendations they received by email. Engagement level (heavy vs. light user) further determines which promotions and features are surfaced, including a member loyalty flow.

Here’s how it works:

  1. Customer is identified by Loomi AI → their preferred store, order type, dietary preferences, and purchase history are loaded from BigQuery
  2. Real-time store feed is queried → active local promotions for that specific store are retrieved
  3. Loomi AI selects the best-fit offer → store promotions are matched with customer profiles (e.g., a pickup discount for a frequent pickup customer or a vegetarian deal for a meat-free orderer)
  4. Email is assembled with dynamic, automated banners → the personalized offer is added with no manual creative work required per customer or per store
  5. Loomi AI determines optimal send time → email delivered within the approved ±1 day campaign window
  6. Customer logs into app or website → same personalized recommendations appear on-platform, reinforcing the email offer
New-York-Pizza-Quote-Image

When your data stack is well structured and well mapped, Loomi AI is a really powerful platform to personalize the messages you send your customers. What you see is what you get. It meets the promise.

Maarten Meijer New York Pizza

Maarten Meijer

Digital Marketing Manager, New York Pizza

Results

Building cross-channel experiences with Loomi AI helped drive significant impact for New York Pizza: 

  • 30% increase in click-through rate on locally personalized promo emails. Customers engaged significantly more when the offer reflected their store, their habits, and their preferences.
  • 4% order uplift from customers receiving personalized campaigns 
  • Hours of manual work eliminated per week. Email campaigns that previously required several hours of manual creative production are now fully automated — dynamic banners and personalized offers are assembled by Loomi AI without human intervention.
  • 300+ stores served with unique offers, all from a single campaign workflow — no per-store setup required by the marketing team.
  • Consent capture conversion improved significantly via weblayers with countdown timers. Customers who saw a time-limited consent prompt converted at a meaningfully higher rate, growing the contactable database.

“Our main goal isn’t purely incremental orders, it’s making sure our customers are more satisfied with the communication they receive from us. Relevance over volume.” 

Maarten Meijer, Digital Marketing Manager, New York Pizza

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Ready to Send More Personalized Campaigns? 

Still sending one-size-fits-all promotions to customers across hundreds of locations? See what happens when your store data, customer behavior, and AI work together to serve every customer the right offer at the right time. Book a demo and let’s build it for your brand.

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