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How Hobbycraft Kept the United Kingdom Creative During Lockdown
During lockdown, Hobbycraft saw the demand for jigsaws, pavement chalk, and kids’ paint had more than doubled. The searches for jigsaws had been increased by 380% and the searches for kids paint and for chalk (for decorating pavements) had been surged by 398% and 654% respectively. The high customer demand was driven by customers seeking …