Ads & Retargeting
Stop Wasting Ad Spend
Improve ad targeting and reduce CAC with the data you already have. Bloomreach uses first-party data and Loomi AI’s predictions to identify segments that convert and return, so you can lower costs while building a brand your customers trust.
Maximize Conversions
Use derived, behavioral, and predictive data to retarget high-intent, repeat visitors. Build lookalike audiences from useful signals like CLV to reduce the cost of prospecting campaigns.
Protect Customer Privacy
Do It All From One Place
Make ad retargeting part of a broader omnichannel campaign. Deliver connected experiences across your best marketing channels to focus on conversions.
Product Features
Loomi AI Optimizes Your Audience Targeting in Seconds
With a proprietary data architecture capable of real-time processing speeds, Bloomreach allows marketers to optimize ad spend. Add or remove audiences within milliseconds of an interaction so you don’t chase someone who has already converted.
Manage Multiple Ad Platforms From One Place
Easily connect your ad accounts on major platforms such as Google Ads, AdForm, Facebook, Instagram, or Snapchat. Sync audiences with your important advertising platforms from a single place.
Don’t Fear Third-Party Data Restrictions
Bloomreach is built on first-party data and supports zero-party data collection. Analyze anonymous visitors using server-side cookies that are resilient against browser limitations to get a full picture of your customers from their very first interaction.
Save Your Ad Money for Audiences That Return and Convert
Retarget Campaign Interactions
Don’t miss a conversion opportunity by targeting audiences who have opened your email but didn’t convert via Snapchat Ads.
Profit-Focused Ad Targeting
Loomi AI pinpoints customers who generate low or negative profits for your business. By syncing this segment with your audience, you can exclude them from ad retargeting efforts.
Convert Hesitant Customers
Build trust with potential customers through positive testimonials, helping them overcome any objections or hesitations.
Retarget Missed Audiences
Capture missed conversion opportunities by retargeting audiences who haven’t opened emails or SMS through ads and social media.
Reengage Inactive Customers
Create a win-back campaign that’s consistent across web, mobile, and email. Then, leverage customer data to personalize messages, A/B test, and optimize based on real-time interactions.
Lower CAC With Lookalike Segments
Create lookalike customer segments based on LTV or purchase intent to reduce CAC through targeted marketing strategies.
Explore Related Products
Email Marketing
Drive more revenue with fewer emails.
SMS and Messaging
Text less and convert more customers.
Web Personalization
Implement real-time personalization and A/B testing for faster ROI.
Mobile and App Marketing
Drive engagement and retention with personalized mobile messages.
Marketing Intelligence and AI
Identify trends in behavior and optimize campaigns with AI.
Omnichannel Orchestration
Deliver consistent experiences across channels for profitable revenue growth.
Experiments and A/B Testing
Go from theory to results fast without relying on other teams.
Ads & Retargeting FAQs
How do I reduce CAC?
You can reduce CAC by using our real-time first-party data platform to retarget high intent and repeat visitors. Build your audiences based on derived, behavioral, and predictive data. Reach your customers in the places they are active and find lookalike audiences that have the highest potential to become your next customer champions.
How can I use Loomi AI in my digital ads?
Loomi AI can help you make your ad spend more efficient by predicting future behavior. It’ll help you identify the best channel to invest in, determine the probability of purchase, or predict whether a customer is likely to churn. All this can help reduce your ad spend and invest in those most likely to convert.
How do I avoid losing customer data due to ad blockers?
Third-party tracking pixels are being restricted by browsers, putting your customer data in jeopardy. By using a first-party data platform such as Bloomreach, you will be able to keep track of all the customer data and maintain customer privacy at the same time. You can manage all the consents and choose which data to send to your ad platforms.
How can I create a lookalike audience that converts?
Bloomreach lets you use your best high-intent signals to build sample lookalike audiences. With this feature, you can acquire more high-value prospects with first-party data from your most valued customers. For example, create lookalike audiences on Facebook based on a seed list of your customer data, including past behavior, customer attributes, or predictions.
How does Bloomreach's in-memory framework enable real-time marketing?
Bloomreach’s in-memory framework uses a unique data architecture to process and access data much faster than traditional methods. That means your customer data can be processed in milliseconds, allowing for real-time updates with no delays.
How does Bloomreach use first-party tracking to run more efficient ad campaigns?
Unlike other marketing automation platforms, Bloomreach Engagement leverages zero-party and first-party data to offer complete control over your data’s collection and usage while ensuring a privacy-conscious marketing strategy. Plus, you can manage all your advertising channels from a single platform — Facebook, Instagram, Google, Snapchat, TikTok, you name it! This future-proof, unified platform offers features like the Facebook Conversions API and server-side anonymous ID management to deliver ad campaigns that increase conversions while lowering costs.
Can Bloomreach help lower my CAC with Snapchat's new ad integration?
Definitely! Bloomreach’s integration with Snapchat allows marketers to sync their first-party customer data in Bloomreach Engagement with Snapchat’s ad platform to activate audiences in real time. With AI predictions, you can quickly segment audiences for your targeted ads, helping you run more effective (and relevant) ad campaigns while lowering customer acquisition costs.
How does retargeting work with social media and email marketing in Bloomreach?
Bloomreach gives you all the tools to create effective ad retargeting campaigns across multiple channels from a single platform. This allows you to create consistent and personalized ads on Facebook, Google, Instagram, Snapchat, TikTok, and more — all while reducing manual work and lowering customer acquisition costs (CAC). Plus, once you’re ready to broaden the scope of your omnichannel campaigns, Bloomreach has you covered. Use the same customer data and insights you gained from your retargeting campaigns to deliver relevant email and SMS campaigns that convert.
What are the benefits of retargeting?
Retargeting is a great way to boost brand awareness and recognition, reengage prospects across a wide range of channels with relevant content, and increase your ROI. When you use a platform like Bloomreach, you also get the benefit of real-time personalization across multiple channels — all managed from a single platform — leading to more connected customer experiences that are more likely to drive engagement and conversions.
What are the most important goals for retargeting ad campaigns?
Experience Limitless Marketing for Yourself
Explore Bloomreach’s powerful solutions for personalized experiences and seamless customer journeys. See our platform in action and learn how you can streamline your workflows, elevate the customer experience, and drive bottom-line impact.
