E-Commerce’s Winning Formula

The rising costs of acquiring and retaining customers have become a burden on digital commerce companies around the world. It’s now harder than ever for companies to deeply connect with their customers as the expenses associated with doing business have skyrocketed.

That’s why customer lifetime value (LTV) is such an important metric. Understanding your customer acquisition costs (CAC) in comparison to your customer LTV gives you a deeper understanding of your marketing team’s role in overall revenue. But it’s not your current metrics but the upcoming trends that are critical for your marketing success. If you want to learn how to drive down your customer acquisition costs and at the same time boost up your customer lifetime value, take the self-assessment below.

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Calculate your CAC to LTV

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