Weird Fish Boosts Reengagement and Revenue With Bloomreach

Bloomreach Engagement offered the perfect solution for Weird Fish’s goals.

With our platform’s comprehensive capabilities and the know-how gained from Bloomreach Academy, the company built personalized campaigns across its most revenue-driving channels, fueling these efforts with up-to-the-minute customer data to reengage a receptive audience. 

Using Bloomreach Engagement’s powerful ad audience integrations, Weird Fish connected its entire marketing tech stack, gaining the ability to automatically send important events, such as purchases or leads, directly to Google Ads and Facebook Ads. 

With real-time data fueling its ad campaigns, Weird Fish can target customers that have shopped with the brand in the past, tailor its messaging to these shopper’s preferred products and behaviors, and inspire them to make their next purchase. 

Plus, Engagement’s all-in-one solution empowers the company to apply these same tactics to its email campaigns. With strategic, automated workflows like the brand’s price drop email campaign, Weird Fish now efficiently targets customers with messaging that is mostly likely to resonate.

Bloomreach Engagement actively manages and logs any changes in customer relationships, allowing Weird Fish to set up an automated price drop campaign that sends customers an email whenever a product they are interested in drops in price. 

This real-time campaign is facilitated by Loomi AI, Bloomreach’s AI built for ecommerce, which monitors, triggers, and populates these emails with the product that the customer browsed and the reduced price, all without the need for Weird Fish’s marketing team to manually create individualized messages.