No theory. Just real campaigns, real results, and real marketers sharing what actually moved the needle. Get inspired by brands like yours — and start turning ideas into impact.
The Challenge
With a lean marketing team, an audience of diverse fandoms, and dozens of product drops every month, Sideshow needed a faster, more relevant way to launch campaigns.
The Challenge
UK’s leading online holiday package company, On The Beach offers fully customizable travel packages – mixing flights, hotels, dates, and more – giving customers complete flexibility. However, this makes personalized marketing a real challenge for On The Beach.
The Challenge
Hobbycraft‘s ecommerce journey hit a wall with their previous rule-based search solution that couldn’t handle the vibrant complexity of their 27,000+ SKU universe spanning dozens of creative verticals, resulting in:
The Challenge
TFG was aware of recent advancements in AI technology that would open up new ways to connect with customers. However, since conversational AI is still a new technology, TFG had concerns:
Since World of Books Group serves customers in over 190 countries worldwide, it was essential for the company to have a marketing platform that was easy to use and provided reliable marketing automation capabilities. It also needed to power compliant customer data collection.
After struggling to see a complete picture of its customers, World of Books Group implemented Bloomreach’s intelligent personalization platform, Loomi AI. With our AI-powered marketing automation solution, World of Books Group gained the comprehensive understanding of its customer relationships it needed: a single customer view of each individual shopper to help power personalized, dynamic shopping experiences that connect with customers at every step of their journey with all of its brands.
After implementation, World of Books Group was looking to get value out of the product as quickly as possible, which is where the Bloomreach Academy and Bloomreach’s proven use case library came in.
Because of its business model and market position, VR is in a unique position.
VR is the only major company in Finland that offers passenger train service — with both short-haul and long-haul journeys — on a daily basis. That means the company can focus its attention and budget on optimizing the customer experience. With private cars and other means of transport serving as its main competitors, VR focuses on activating its customers and giving them the best possible experience on their rides.
Roughly 90% of train tickets sold are bought in self-service channels, many of which are digital. This number made VR want to begin working in a more data-driven manner to better serve customers digitally, as well as use personalization to offer limitless ecommerce experiences and keep its brand top of mind.
Tamaris had successfully launched a digital sales strategy, but increasing purchase frequency among existing customers remained a key challenge. Without a unified view of customer behavior across channels and touchpoints, the brand couldn’t identify why customers disengaged or how to bring them back.
Fragmented customer data across disconnected systems = no clear picture of purchase patterns or engagement. Customer information lived in separate platforms: ecommerce, retail point-of-sale, email marketing, and customer service systems. This siloed architecture made it impossible to understand a customer’s complete journey or identify signals that indicated re-engagement or cross-sell opportunities.
Low repeat purchase frequency = limited customer lifetime value despite strong acquisition. While Tamaris successfully attracted new customers through digital channels, driving those customers back for a second and third purchase proved difficult. Without visibility into post-purchase behavior or the ability to segment based on engagement patterns, marketing teams sent generic campaigns that struggled to drive repeat purchases.
No framework for proactive reengagement = reactive marketing that missed critical intervention moments. The brand couldn’t easily identify when customers were at risk of disengaging or what specific actions would reengage them. By the time marketing teams recognized a customer had lapsed, it was often too late to win them back cost-effectively.
Complex multi-country rollout requirements = need for scalable solution across 13 markets. Tamaris operates across multiple European countries, each with different customer preferences, languages, and regulatory requirements. Any solution needed to work consistently across all markets while allowing for local customization — a challenge that existing fragmented systems couldn’t support.
Flaschenpost.ch lost sales potential due to abandoned purchases in its web shop. Customers who were ready to buy added wines to their shopping carts but left the checkout before completing their purchases — a critical pain point for an ecommerce model that relies on convenience, inspiration, and repeat purchases.
In the highly competitive travel industry, maintaining customer loyalty is one of Kiwi.com’s most pressing challenges. The brand knew that building strong, meaningful relationships with travelers was the key to long-term success, and that understanding every customer’s unique needs was essential for ongoing engagement.
To make sure that important every touchpoint — from Kiwi.com’s website and campaigns to its mobile app — nurtured a valuable connection with its audience, the company needed to:
With real-time data and AI fueling every campaign, you can unlock the next level of customer experience.
