Customer case


Watsco Inc. is the largest distributor of air conditioning, heating and refrigeration equipment and related parts and supplies (HVAC/R) in the HVAC/R distribution industry.

"A lot of customers said 'Thank you for fixing search!' I think it's really important that you can still tie it back to that customer experience"

Paul McCluskey, Director of E-commerce, Watsco

Watsco was looking for an effective site search to bring their customer experience to the next level. Customers were searching for specific products and looking to buy at a particular time.

Learn in this case study webinar how BloomReach Personalization helped Watsco to:

  • Improve conversion rates
  • Increase average order value
  • Boost the number of sessions that included search



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