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REI is a retail consumers' cooperative for outdoor recreation products and services including sporting goods, travel equipment, organized trips and outdoor courses. REI operates 143 retail stores in 36 states, and is dedicated to helping people to get and stay outside through its commitment to activating its customer base and contributing to environmental conservation.


REI was looking to move from a suite-based digital experience platform to one that was agile, flexible, and adaptable. They were looking for a platform that supported continuous delivery and continuous innovation in the digital retail space, provided cross-channel support, and offered in-depth analytics and targeting capabilities to enable a personal connection to, and deeper understanding of, REI customers.


BloomReach's lightweight digital experience platform integrates with REI's e-commerce software to create a comprehensive digital commerce experience that is driven by customer-centric content. REI is able to innovate quickly and continuously, as BloomReach's best-of-breed approach allows the company to create customized solutions for the specific needs of their customer base.