Neiman Marcus Direct delivers value to its customers by offering access to fashion from the world’s best designers and more importantly, by carefully curating these designers’ offerings to create a distinctive product assortment. The company’s web strategy focuses on reducing friction.
Before BloomReach, Neiman Marcus employed a number of strategies to optimize natural search. The majority of natural search traffic came from trademarked terms or terms associated with a designer. Reaching potential customers with focused but less specific intent was more challenging.
In the Neiman Marcus case study, learn how the retailer used BloomReach Personalization and Organic to:
Increase RPV by 150% with initial users of the More Like This service
Lift RPV by 125% for users using the 'Trending' feature