Customer case

Neiman Marcus

For over a century, The Neiman Marcus Group has served unique needs of the luxury market with apparel, accessories, beauty products and decorative wares for the home.

"BloomReach is helping us reach someone that we would not have reached before"

Aaron Shockey, Vice President of Digital Marketing and Advertising at Neiman Marcus Direct

Neiman Marcus Direct delivers value to its customers by offering access to fashion from the world’s best designers and more importantly, by carefully curating these designers’ offerings to create a distinctive product assortment. The company’s web strategy focuses on reducing friction.

Before BloomReach, Neiman Marcus employed a number of strategies to optimize natural search. The majority of natural search traffic came from trademarked terms or terms associated with a designer. Reaching potential customers with focused but less specific intent was more challenging.

In the Neiman Marcus case study, learn how the retailer used BloomReach Personalization and Organic to:

  • Increase RPV by 150% with initial users of the More Like This service

  • Lift RPV by 125% for users using the 'Trending' feature

Neiman Marcus

Neiman Marcus

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