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Nederlandse Spoorwegen (Dutch Railways), or NS, is the principal passenger railway operator in the Netherlands. Serving over 1.2 million unique passengers daily, not only is NS central to everyday life and work for a large segment of Dutch society, but it is also integral to tourism in the Netherlands.

"YoY growth in traffic has been around 20%, and we have seen a big uptick in customer satisfaction scores since we went live"

Fokko van der Schans, Dutch Railways


To deliver the highest-quality experience to all of its diverse customers, the NS must be able to keep travelers consistently and accurately informed during every part of their journey, and ensure that this information is accessible at any time and on any device. 



With BloomReach Experience, the NS' content management is not confined to web pages - content is updated and delivered instantaneously across all channels. This includes delivery of up-to-date information to digital screens in stations and on-train displays. BloomReach integrates many external systems into the NS digital ecosystems, including an eCommerce ticketing system.