With a lean marketing team, an audience of diverse, dedicated fandoms, and dozens of product drops every month, Sideshow needed to deliver marketing campaigns that were fast, relevant, and effortless to execute.

But demanding campaign-building processes were slowing things down. Each launch required new content, audience segmentation, and journey building, with multiple steps and collaborators involved. These bottlenecks made it difficult to launch campaigns quickly, limiting Sideshow’s ability to react to real-time opportunities.

To keep pace with demand and personalize its messages across channels — without adding complexity — Sideshow adopted Affinity, Bloomreach’s autonomous marketing solution.

11teamsports needed to launch a scalable loyalty program that would drive repeat purchases and increase customer lifetime value across multiple countries and brands.

• No loyalty program infrastructure = missed retention opportunities. Without a membership program, 11teamsports had no systematic way to reward repeat customers or incentivize higher purchase values across their 4.2 million customer base.
• Complex multi-country rollout requirements = operational challenges. Launching a loyalty program across 23 countries with different languages, currencies, and regulations required a platform that could handle localization and compliance at scale.
• Limited behavioral segmentation = poor targeting and lower engagement. Batch-and-blast email approaches couldn’t leverage customer transaction history, preferences, or behavioral data for personalized loyalty communications.
• Scattered customer data = missed cross-selling opportunities. Without unified customer profiles across brands and countries, the team couldn’t create cohesive loyalty experiences or track member behavior effectively.

For a brand centered on finding the right fit, one-size-fits-all marketing simply wasn’t an option for Thirdlove. The company needed a scalable way to deliver shopping journeys that were always relevant — if a customer’s size or shopping preferences changed over time, their experience needed to reflect those changes instantly.

To build these hyper-relevant experiences, Thirdlove needed to:

• Personalize communications in real time based on individual fit and size data.
• Create customer segments that reflect meaningful shopping behavior and purchases, not just static attributes.
• Sync these customer insights across Thirdlove’s entire marketing stack, ensuring every touchpoint is consistently personalized.

As a rapidly growing brand, Be Lenka wanted to provide all its customers with experiences as tailored and high-quality as its products. But the brand faced some challenges: 

• Integration wasn’t easy. Be Lenka was using a custom-made web solution, which made it more difficult to integrate a new solution. 
• Lack of resources meant potential bottlenecks. With a small in-house IT team, Be Lenka faced resourcing issues when trying to balance integration with campaign needs.
• Manual processes limited scale. The custom-made solution didn’t allow the team to create more complex campaigns at the speed and scale they wanted.