Hiérarchisez les facettes ou les valeurs de facettes que vous souhaitez rendre plus visibles

Opportunité

Contrôlez les facettes et les valeurs des facettes que vos visiteurs voient lors de vos campagnes – ou laissez l’algorithme de Bloomreach décider pour vous.

Exemple
  • Supprimez les facettes que vous ne souhaitez pas voir apparaître sur les pages de campagnes promotionnelles.
    Renforcez et affichez toujours les facettes qui s’appliquent à l’ensemble de votre site.
Valeur

Personnalisez l’expérience de campagne de vos utilisateurs en adaptant les facettes et les valeurs des facettes qu’ils voient (ou laissez Bloomreach décider).

Industries

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Cas d'utilisation principaux

3 cas d'utilisation recommandés par nos clients

Faites l'expérience d'un marketing sans limites

Grâce aux données en temps réel et à l’IA qui alimentent chaque campagne, vous pouvez débloquer le prochain niveau d’expérience client.

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Video Transcript

I'm running a campaign to drive
people to my holiday category page.
But when they get there, I wanna make sure
that only certain facets
are available to view because there's quite a few
on there. And I don't want my um people coming
in from the campaign to get distracted.
So to do this, I'm gonna go into my
facet management within the categories
themselves. And now I can customize
what those are for that particular category.
So first, I'm gonna go in and find
my holiday category page here.
And then I'm also only gonna apply this
to people that come in through my email,
which is designated email 123
in our audience targeting list here.
Now, I can see my
facet values that would be normally
be displayed, but I'm gonna hide a number
of these. So I'm gonna go in and
hide
product brand. I'm gonna hide type.
I'm gonna hide country of origin. I'm going
to hide on sale. I'm going to
boost and always show because this is a specific
campaign brand is always important
for my business. I'm always gonna show that
sizes are, I don't wanna remove
those, but I'm gonna bury them towards the bottom
of the list. Don't need this one either
and ship to store. I'm also going to hide.
So now I've reduced the number of facets
that would be visible to the end user
that comes in through that campaign. And
I've also boosted my on sale
promotional items as well in the facet
management side of that. I can save
that and have that only be applied
to the people that come in through my specific
email.

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