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Tessa Roberts

Tessa Roberts

Content & Communications Manager

Tessa is a content marketer specializing in digital marketing, content strategy, social media strategy.             

Latest posts from Tessa Roberts

Inspiration

10 eCommerce Trends To Watch For In 2020

Learn about the latest trends that will be shaking up eCommerce in 2020.

Tessa Roberts
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Best Practices

How to Improve Customer Experience With Data

Take an in-depth look at the types of data, discuss regulatory limits on using personal information, explore how new technologies can help, and review today’s best practices for using data to enhance the customer experience.

Tessa Roberts
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Inspiration

The Complete Guide to Headless CMS

Learn everything there is to know on headless CMS, including its architecture, benefits, use cases, how to get started and more.

Tessa Roberts
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Inspiration

5 Natural Language Processing Examples: How NLP is Used

Learn about Natural Language Processing: what it is, why it is important, everyday examples and how eCommerce benefits from it.

Tessa Roberts
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Best Practices

How to Compete with Amazon in 8 Ways

Retailers may not be able to compete with Amazon on price or convenience, but there’s a huge opportunity to differentiate with highly personalized digital experiences.

Tessa Roberts
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Inspiration

Product Taxonomy: Your Route to Increased Traffic and Sales

Learn all about product taxonomy: what's it's all about, why it's important, best practices, and how it translates to site traffic and sales.

Tessa Roberts
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Inspiration

The Ultimate Guide to Headless Commerce

Your go-to guide to headless commerce. Learn why headless commerce is becoming more popular, how it differs from traditional commerce and specific use cases. Read now.

Tessa Roberts
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Inspiration

What is the Ikea Effect?

Read about what the Ikea Effect is and where we can find it in Digital Experiences

Tessa Roberts
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Inspiration

What is a Content Management System and How Does it Work?

Learn about the different types of CMS and how they can benefit marketers, developers and merchandisers.

Tessa Roberts
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Inspiration

What is Omnichannel Commerce? Definition, Benefits and Trends

Learn the differences between multichannel, omnichannel and single-channel commerce and how you can introduce an omnichannel strategy to your business.

Tessa Roberts
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Perspectives

Bloomreach Named a Contender in The Forrester Wave™: Digital Experience Platforms, Q3 2019

Bloomreach, the digital experience platform company, announced today that it has been acknowledged as a Contender in The Forrester Wave™: Digital Experience Platforms, Q3 2019.

Tessa Roberts
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Best Practices

Why Unique Content Performs Better and How to Create Your Own

Learn why unique content can boost revenue and improve search engine rankings. Discover the techniques to create your own unique content to distinguish your brand.

Tessa Roberts
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