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Head of Content at Bloomreach
Donna-Marie is Global Head of Content at Bloomreach, with a knack for storytelling and converting research findings into actionable insights to help organizations maximize their digital potential. A former analyst, she enjoys exploring how digital marketing, media, and new technologies are shaping the future. She has authored a number of digital industry reports and her work has featured across a number of trade press publications including Forbes, Econsultancy, Marketing Week, Adweek and MarTech Series.
Latest posts from Donna-Marie Bohan
What is Composable Commerce? And Why Does it Matter?
Composable Commerce is a relatively new industry term but what does it mean and why does it matter? Read our overview of the subject and understand why the future of commerce experiences requires the adoption of a composable approach.
Laying the Foundations for Digital Transformation in 2021
With the pandemic forcing customers to stay home, many companies have scrambled to switch their focus to digital. Rapid change is never easy, but there are some fundamental things you can do to give your business the best chance of thriving online.
2020 Year in Review: Leading Digital Thinking at brConnect
If you missed this epic virtual summit, here’s a quick snapshot of some of the key highlights, including a review of our 2020 product go-lives and some very important information on how to make a Bloomreach-Blue Negroni...