Bloomreach Leverages Silicon Valley Success and Recruits Elite Engineering Team to Develop New Products on the Web Relevance Engine

Former Google Engineering Leader to Head New Bloomreach Research & Development Center in India

MOUNTAIN VIEW, CALIF. – April 24, 2012 –

Bloomreach, creators of the Big Data cloud marketing platform, today announced its expansion into India with the official launch of a research and development center in Bangalore, India. Building on Bloomreach’s success to-date, the new R&D center is led by a search engineering leader in India, Vinodh Kumar, who formerly served as the technical leader of a number of products at Google, including Google News, Google Apps Marketplace and Google India Music Search. As the Director of Engineering and Head of Bloomreach India, Vinodh Kumar has recruited top engineering talent from Google and Bell Labs to building additional premium products for Bloomreach that will enrich the consumer online experience by making products and services, lost in the deep Web, more visible. Vinodh’s technical expertise and proven leadership will play a critical role in continuing Bloomreach’s technology leadership in the big data and interactive marketing space.

“We’re pleased to announce the global expansion of our company,” said Ashutosh Garg, CTO and co-founder of Bloomreach. “We started in Silicon Valley with a small team of amazing engineers and product executives, and some of the brightest minds in machine learning, large scale systems science and search from companies like Google, Cisco and Facebook. Our presence in India will serve as a second heartbeat for our research and development efforts.”

“India-based operations are often outsourcing and support centers, but Bloomreach’s expansion into the region is wholly focused on developing the complex solutions that help close the gap between web businesses and consumers on the web,” said Vinodh Kumar, Director of Engineering and Head of Bloomreach India. “Great products are the heart of the company’s success and I look forward to leading the Bangalore office with a laser focus on developing new products for the relevant web.” The Bloomreach cloud marketing platform offers a suite of products, including BloomSearch, BloomLift and BloomSocial, built upon a Web Relevance Engine (WRE) that continuously analyzes over one billion consumer interactions and one billion web pages daily to surface relevant products and services on any consumer platform and web site. The Web Relevance Engine creates a more relevant user experience and drives increases in traffic, customer loyalty and online revenues for more than 70 successful Bloomreach customers.

About Bloomreach

Bloomreach’s cloud marketing platform maximizes our customers’ revenues – attracting unmet demand and creating better user experiences by making the most relevant products and services easier to find. Bloomreach created the Web Relevance Engine (WRE), which analyzes one billion consumer interactions and semantically interprets the products and services on over one billion web pages daily. The WRE dynamically adapts websites to capture existing consumer demand across search, social and advertising channels, driving an average 80% increase in non-branded natural search traffic and significant incremental revenues across their large customer base from the retail, travel and listings industries. Bloomreach is headquartered in Mountain View, CA, with an office in Bangalore, India, and is backed by investment firms Bain Capital Ventures and Lightspeed Ventures. For more information, please visit http://www.bloomreach.com/