OmnichannelSustainability

Product Expiration Reminder

Reduce Waste While Driving Timely Product Reorders Automatically

Help customers stay stocked up on essential items and avoid waste by automatically reminding them when a purchased product is about to expire. This is an automated omnichannel scenario with mobile notifications, email, and SMS. By using catalog data and event-triggered automation, this personalized campaign can encourage customers to reorder and boost your AOV.

Channel

Products:

Marketing Automation

Industries:

Ecommerce Retail

Goal:

Increase Retention

Metrics:

Purchase Frequency Retention Rate Revenue Per Visitor

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Why Marketers Turn to Bloomreach

Consumers expect brands to care about sustainability, not just sales. Without automated expiration tracking, customers forget about time-sensitive products, leading to waste and missed repurchase opportunities. Manual reminder campaigns can’t scale or personalize effectively.

Bloomreach’s marketing automation solution automatically tracks purchase dates and expiration windows, triggering timely reminders across email, SMS, and push. You reengage customers at the perfect moment to prevent waste and drive repeat purchases. This positions your brand as a responsible partner in sustainable consumption, building loyalty while also improving your bottom line.

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Get Inspired: Launch Expiration Date Alerts Effortlessly

Omnichannel

Omnichannel Expiration Reminders

Prebuilt Use Case

Send timely reminders via email, SMS, and push notifications before products expire. The system automatically tracks purchase dates and expiration windows for each SKU, triggering reminder sequences at optimal intervals (e.g., 30, 14, and 7 days before expiration). For example, send an email reminder two weeks before vitamins are set to expire, followed by SMS alerts and mobile notifications with personalized restock suggestions and related product recommendations to increase basket size. Perfect for beauty products with 12-month shelf lives, vitamins with expiration dates, or perishable foods. Customers receive the right reminder at the right time, reducing waste while driving repeat purchases through contextually relevant engagement.

Key features

Automated expiration tracking based on purchase events and catalog data
Flexible expiration date calculation using either event attributes or catalog columns
Intelligent omnichannel fallback logic (push → email → SMS)
Consent-aware targeting that respects customer communication preferences
Purchase recency checks to avoid redundant messaging
Customizable channel priority based on your setup and engagement data

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How it works

Import your product catalog data (including the expiration date) for each item category (via SKU data).

Set up automated scenarios triggered by purchase date plus product shelf life calculations.

Configure omnichannel reminders via email, SMS, and mobile push notifications, ensuring they include a call to action to use the product or reorder the replacement.

Send the first reminder when the product approaches its expiration date with reorder suggestions.

Follow up with personalized offers and related product recommendations to increase AOV.

Target Audience for Expiration Date Alerts

Beauty and cosmetics brands with time-sensitive products, health and wellness companies selling vitamins and supplements, food and beverage retailers offering perishables, and pet care brands with consumable products.

Particularly valuable for businesses selling subscription boxes, direct-to-consumer brands focused on sustainability positioning, and retailers with high-value repeat customers who need gentle nudges to maintain consumption habits.