EnglishRe-engage Customers With an Omnichannel Win-back Campaign
Create a win-back campaign that’s consistent across web, mobile, and email. Leverage customer data to personalize messages, then A/B test and optimize based on real-time interactions.
Make It Easy for Your Customers to Re-engage by Meeting Them on the Right Channel at the Right Time
Activate Single Customer View to Re-Engage
Understand your dormant customers better than anyone with a Single Customer View, uniting commerce and customer data. With Bloomreach’s CDP, you will have a database that is scalable, flexible and updatable in real time.
Create Connected Customer Experiences
Re-activate customers with thoughtful communications based on their site activity and purchase history. Choose the most impactful channels to deliver on a connected customer experience.
Capture and Convert With Proven Win-back Use Cases
Re-activate users across your site, email database, and app community
Win back your ‘almost lost’ purchases with an opportune on-exit banner with our turnkey web personalization use case
Use in-app messaging to collect customer feedback and boost customer engagement.
Don’t rely on pixels — use features like our FB Conversion API to optimize your ad spend and increase ROAS.
Send personalized emails by segment with relevant product recommendations to re-engage customers who haven’t been active.
Here’s how Bloomreach Engagement helped RoadLords engage inactive app users
RoadLords is a truck GPS navigation app with maps of most of Europe, including Turkey and Russia. It is designed to choose the best route for large vehicles and covers live traffic information — such as incidents and police controls.
Re-engage With Push Notifications
In order to engage inactive users, RoadLords used Bloomreach Engagement to send timely push notifications and bring lapsed users back to the app.
Get Feedback With In-app Messages
RoadLords would then send in-app messages to users prompting them to share their thoughts in a quick net promoter score (NPS) survey.
Apply Learnings to Future Campaigns
After collecting NPS scores, RoadLords could then analyze the results and use those learnings to inform future campaigns.
“The biggest value in my eyes was that we didn’t need any specific help from our development team. We were able to drill down on the survey answers and really find out what users in certain groups were satisfied with and what they weren’t satisfied with. That really helped us to know what areas we should work to improve.”
Ready to discover how Bloomreach can help your business with your challenges?
There’s a reason we’re trusted by 850+ customers worldwide. Find out today how Bloomreach can help you achieve your desired business outcomes too. Leave us a contact and an advisor will reach out to understand your requirements and schedule a time that suits you!
