Focus on Customer Retention From The First Interaction

The Welcome Series is your first step to customer retention and you don’t want to miss a chance for personalized engagement. Tailor your unique onboarding journey via two-touch flow, designed to increase revenue per visitor and increase brand love.

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A welcome series is a critical step in converting one-time buyers to repeat customers

Bring Your Brand to Life

A welcome series lays the foundation for a long-term relationship – it’s not enough to send a generic welcome email without considering both your brand promise and your customer’s behavior.  The ability to segment and personalize the welcome series is a critical factor in making a big first impression.

Increase RPV With Personalized Content

Bloomreach recommends a thoughtful approach to this tried-and-true email program. Think about segmenting by customer type, and personalizing email content based on web activity. Welcome emails are not limited to sales activity – including video or content is often a welcome departure from a poorly disguised conversion email.

Create a Seamless Experience

Craft a smooth onboarding process that converts subscribers into customers and customers into brand loyalists.

Start yout series off right with a two-touch onboarding flow that verifies customers, builds trust, and boosts your targeting capabilities.

Harness Bloomreach Engagement’s first-party data capture to fine-tune each email into a personalized and unique brand experience.

Keep your emails deliverable, engaging, and out of the spam folder by partitioning your audiences into targeted groups.

No email is truly “set it and forget it.” Testing and tweaking your welcome series is key to hitting the right note with your audience.

Here’s how Bloomreach helped BrewDog generate 13.8% more revenue with personalized emails

The Challenge

The process for many companies focused on email marketing these days is simple: clicks lead to conversions and conversions lead to revenue. But getting more clicks, conversions, and earning more revenue isn’t as easy as it can seem. BrewDog knew that increasing click to conversion to revenue was going to take personalization.

The Solution

BrewDog took a group of 80,000 customers and sent half a non-personalized version of an email while the other half received an upgraded version based on personalized data. Specifically, the personalized 40,000 customers were split based on web activity, recent purchases, and BrewDog investor status.

The Results

Personalized data made all the difference. The customers who received the personalized email clicked on it 15.6% more of the time, had an 11.5% conversion rate, and generated 13.8% more revenue compared to the 40,000 customers who all received the same non-personalized email.

Ready to See Bloomreach Engagement in Action?

Ready to discover how Bloomreach can help your business with your challenges?

There’s a reason we’re trusted by 850+ customers worldwide. Find out today how Bloomreach can help you achieve your desired business outcomes too. Leave us a contact and an advisor will reach out to understand your requirements and schedule a time that suits you!

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