Focus on Customer Retention From The First Interaction
The Welcome Series is your first step to customer retention and you don’t want to miss a chance for personalized engagement. Tailor your unique onboarding journey via two-touch flow, designed to increase revenue per visitor and increase brand love.
A welcome series is a critical step in converting one-time buyers to repeat customers
Bring Your Brand to Life
A welcome series lays the foundation for a long-term relationship – it’s not enough to send a generic welcome email without considering both your brand promise and your customer’s behavior. The ability to segment and personalize the welcome series is a critical factor in making a big first impression.
Increase RPV With Personalized Content
Bloomreach recommends a thoughtful approach to this tried-and-true email program. Think about segmenting by customer type, and personalizing email content based on web activity. Welcome emails are not limited to sales activity – including video or content is often a welcome departure from a poorly disguised conversion email.
Create a Seamless Experience
Craft a smooth onboarding process that converts subscribers into customers and customers into brand loyalists.
Start yout series off right with a two-touch onboarding flow that verifies customers, builds trust, and boosts your targeting capabilities.
Harness Bloomreach Engagement’s first-party data capture to fine-tune each email into a personalized and unique brand experience.
Keep your emails deliverable, engaging, and out of the spam folder by partitioning your audiences into targeted groups.
No email is truly “set it and forget it.” Testing and tweaking your welcome series is key to hitting the right note with your audience.
Here’s how Bloomreach helped BrewDog generate 13.8% more revenue with personalized emails
"The next logical step for us was Bloomreach Engagement after outgrowing our previous marketing automation platform. It has the perfect combination of ease of use and complexity. It has truly enabled us to deliver personalized experiences at scale. This is just the beginning of a very long and successful partnership with Bloomreach and Pricewise that we are very much looking forward to."
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