Share Logic Across Every Touchpoint
With brXM, every banner, image, piece of text, widget, or other content component can be personalized. With a natural separation of content, presentation and logic, brXM can deliver these personalized components across touchpoints such as desktop, mobile, and even headless use cases such as single page applications (SPAs) and connected devices.
Segment, Target, and Test with Multiple Data Sources
Go beyond basic personalization by leveraging data from marketing automation, customer relationship management, product inventory, helpdesk application and more with brXM’s open integration points and native content testing. Real time content, channel, and audience analytics let you get the most out of your data ecosystem.
Adapt To Your Audience In Real Time
Combine customer data with the context of the moment. Interactions can be dynamically improved based on device, location, time of day, referring website, search times, and even the weather. Custom data collectors enable personal and relevant experience unique to your business.
Privacy by Design
brXM contains out-of-the-box features to support privacy and compliance standards, such as the General Data Protection Regulation (GDPR). Consent cookies allow for transparent options regarding data collection, REST APIs are available to serve or delete personal data on request, and pseudonymization separates personal data from direct identifiers stored on the visitor’s client to maintain personal privacy.