Learn how Steinhoff Uses Headless Architecture to Drive Omnichannel Strategy
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Dynamic Content Personalization

Audience segmentation, targeting, and progressive profiling that adapts in real time.

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Relevant Experiences on Every Channel

Bloomreach Experience Manager (brXM) lets you personalize content at the heart of where you manage it. Native tools to collect data, set logic, test content performance, and identify trends makes it easy to orchestrate omnichannel personalization from one central place.

Leverage the powerful out-of-the-box relevance tools of brXM, as well as data from external sources, to make every experience more helpful with each click.

Share Logic Across Every Touchpoint
Share Logic Across Every Touchpoint

With brXM, every banner, image, piece of text, widget, or other content component can be personalized. With a natural separation of content, presentation and logic, brXM can deliver these personalized components across touchpoints such as desktop, mobile, and even headless use cases such as single page applications (SPAs) and connected devices.
Segment, Target, and Test with Multiple Data Sources
Segment, Target, and Test with Multiple Data Sources

Go beyond basic personalization by leveraging data from marketing automation, customer relationship management, product inventory, helpdesk application and more with brXM’s open integration points and native content testing. Real time content, channel, and audience analytics let you get the most out of your data ecosystem.
Adapt To Your Audience In Real Time
Adapt To Your Audience In Real Time

Combine customer data with the context of the moment. Interactions can be dynamically improved based on device, location, time of day, referring website, search times, and even the weather. Custom data collectors enable personal and relevant experience unique to your business.
Privacy by Design
Privacy by Design

brXM contains out-of-the-box features to support privacy and compliance standards, such as the General Data Protection Regulation (GDPR). Consent cookies allow for transparent options regarding data collection, REST APIs are available to serve or delete personal data on request, and pseudonymization separates personal data from direct identifiers stored on the visitor’s client to maintain personal privacy.

Get Engaged: Resources to Learn More

whitepaper

How to Implement a CMS - Fast

A guide with tangible steps and advice from our customers, implementation partners, services consultants, and engineers.

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techpaper

5 CMS Features Fast Growing Companies Need in 2019

How to ensure your CMS choice is made with speed and scale in mind.

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whitepaper

A Marketer's Guide to CMS

Read this whitepaper to learn about the core CMS capabilities behind high-performance marketing  teams.

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