A Two-fold Approach to SEO

Bloomreach SEO (brSEO) is a powerful module of the Bloomreach Search & Merchandising (brSM) solution. Built for commerce sites to maximize the footprint of their catalog on search engines and drive more traffic, brSEO amplifies findability in two ways:

Optimize for long-tail

BloomReach SEO (brSEO) indexes the web to understand what customers are looking for and all the ways they are searching for these products. It helps you capture this demand by optimizing your site for long-tail queries.

Improve link structure

By improving link structure of the site, enriching its existing content and creating new landing pages to fill content gaps, BloomReach SEO helps scale your efforts and drive more organic traffic to your site.

How does Bloomreach SEO do it?

Related Products Enhances Content Richness

Related Products Enhances Content Richness

Your pages become more discoverable for more terms by taking your existing content and adding it to relevant pages on your site

Related Search Flattens Site Structure

Related Search makes your pages more crawlable by intelligently linking relevant high ranking and low ranking pages across your site.

Related Search Flattens Site Structure
Thematic Pages Launches New Pages to Capture Unmet Demand

Thematic Pages Launches New Pages to Capture Unmet Demand

We identify popular search terms and if no landing page exists on your site, we aggregate relevant products into a new page which can be found through organic search.

Automation Ensures Products Are Always Fresh

Communicating with your product feed, brSEO identifies when products are out-of-stock and automatically replaces these with relevant items ensuring thematic pages are always up-to-date.

Automation Ensures Products Are Always Fresh

CASE STUDY

"We don’t have time to put together pages for each and every variation of a way a customer might search for our products, so we needed a technology partner to do that and provide real trackable results."

SEAN FISHER, Director of eCommerce at SIGNATURE HARDWARE

Research and Insights

Guess sees higher traffic and conversion rates with Bloomreach

Learn how the global lifestyle brand boosted conversion rates and increased traffic with Bloomreach SEO.

Case Study

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The eCommerce Guide to Search Visibility and Content Marketing

Best practices to master the increasing role of content in search engine optimization.

Whitepaper

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More Resources