A Two-fold Approach to SEO
Bloomreach SEO (brSEO) is a powerful module of the Bloomreach Search & Merchandising (brSM) solution. Built for commerce sites to maximize the footprint of their catalog on search engines and drive more traffic, brSEO amplifies findability in two ways:
Optimize for long-tail
BloomReach SEO (brSEO) indexes the web to understand what customers are looking for and all the ways they are searching for these products. It helps you capture this demand by optimizing your site for long-tail queries.
How does Bloomreach SEO do it?
Related Products Enhances Content Richness
Your pages become more discoverable for more terms by taking your existing content and adding it to relevant pages on your site
Related Search Flattens Site Structure
Related Search makes your pages more crawlable by intelligently linking relevant high ranking and low ranking pages across your site.
Thematic Pages Launches New Pages to Capture Unmet Demand
We identify popular search terms and if no landing page exists on your site, we aggregate relevant products into a new page which can be found through organic search.
Automation Ensures Products Are Always Fresh
Communicating with your product feed, brSEO identifies when products are out-of-stock and automatically replaces these with relevant items ensuring thematic pages are always up-to-date.
SEAN FISHER, Director of eCommerce at SIGNATURE HARDWARE
Research and Insights
Guess sees higher traffic and conversion rates with Bloomreach
Learn how the global lifestyle brand boosted conversion rates and increased traffic with Bloomreach SEO.
The eCommerce Guide to Search Visibility and Content Marketing
Best practices to master the increasing role of content in search engine optimization.