Education has traditionally been one of the few industries where digital played a big role. Not only in the sense of digitizing the classroom, which obviously has been a trend for years. Universities and other educational institutions are trying to improve the way the communicate with their diverse audience. Potential students do their research online, which requires organizations to be way more marketing driven than ever before. The existing students and employees have a demand for similar information (which increases the importance of content consistency and reuse), but also will need access to things like grades and services in a secure way. Typically, this is provided through a self-service portal for employees and students. The BloomReach Digital Experience Platform has been designed to deal with these challenges. Content is completely reusable, in any channel (online and offline) and the open architecture allows the development of a self-service portal.