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Customer case


GrandVision knows the importance of a having a clear vision of what’s ahead. A global leader in optical retailing, their established brands such as Vision Express, Pearle, Eye Wish, Apollo-Optik, Synoptik and GrandOptical, help millions of customers see more clearly every day. 

While GrandVision may be best known for their 7,000+ brick-and-mortar stores, it’s easy to see that digital experience will be an increasingly large part of their success – both in terms of online commerce and also digital influencing physical store sales.

Read the GrandVIsion case overview to see the company's critical criteria for a digital platform and why they chose a combination of the BloomReach Digital Experience Platform (DXP) and the Commercetools "headless commerce" platform as the central engine of their digital channels.



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