GrandVision knows the importance of a having a clear vision of what’s ahead. A global leader in optical retailing, their established brands such as Vision Express, Pearle, Eye Wish, Apollo-Optik, Synoptik and GrandOptical, help millions of customers see more clearly every day.
While GrandVision may be best known for their 7,000+ brick-and-mortar stores, it’s easy to see that digital experience will be an increasingly large part of their success – both in terms of online commerce and also digital influencing physical store sales (e.g. omni-channel effect). GrandVision conducted a deep research into their customer journey to determine the customer pain points and unmet needs. They identified what was needed from a central digital commerce platform to enable a unique and creative customer experience for each of their brands using a single underlying tech stack and solve those needs and pain points.
One significant criteria stood out, the need for for a front-end customer experience layer that is de-coupled from the business logic layer in order to give their 30+ brands across 44+ countries the freedom to create their own identity while keeping the back-end consistent for easy maintenance and scaling.
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