Bloomreach introduces behavioral-based merchandising, offering users the ability to merchandise based on behavioral or demographic attributes — such as hobbies, shopping habits, or style preferences — rather than just product attributes.
Bloomreach announces In-App Content Blocks within Bloomreach Engagement that allows marketers to seamlessly embed personalized content into the app, without disrupting the customer’s scrolling experience.
Bloomreach Engagement has been recognized as winner of the “Best Overall Marketing Automation Platform” award in the 6th annual MarTech Breakthrough Awards program.