Bloomreach Engagement Named “Best Overall Marketing Automation Platform” in 6th Annual MarTech Breakthrough Awards Program
MOUNTAIN VIEW, CA, August 18, 2023 – Bloomreach, the world’s #1 Commerce Experience Cloud, today announced that Bloomreach Engagement has been recognized as winner of the “Best Overall Marketing Automation Platform” award in the 6th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence program that recognizes today’s most innovative products, solutions, services, and companies in the global field of marketing, ad, and sales technology.
Bloomreach Engagement offers limitless possibilities for marketers to drive growth, powering data-driven campaigns that span any channel. By combining customer data, automation, AI, and analytics into a fully integrated solution, it provides marketers with a single platform capable of true real-time marketing.
Through its continued AI innovation, Bloomreach Engagement also empowers marketers to create more personalized, targeted campaigns that drive faster results. AI-powered features including optimal send time and best channel prediction ensure customers see content where and when they’re most likely to engage with it, while features such as return prediction allow marketers to exclude customers with high return rates from certain campaigns. Engagement also drives greater efficiency for users with the availability of AI content generation for email, SMS, and push notifications.
“We’re honored to be recognized by the MarTech Breakthrough awards for our leading marketing automation solution and its role in helping marketers achieve their goals,” said Michal Novovesky, General Manager and Head of Product, Bloomreach Engagement. “With new product features launching regularly, Bloomreach Engagement will continue to fuel marketers as they drive serious impact for their businesses.”
Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a leading CDP and marketing automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI-optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer. For more information, visit Bloomreach.com.
About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.