Cedar Fair parks provide incredibly immersive experiences. That focus on an immersive experience was pivotal to Cedar Fair’s digital transformation path, which began where all the best do - with customer expectations.
Cedar fair had a critical look at where their digital experience was to see if they were living up to guest expectations. With this in mind, the team set about creating a digital vision and a clearly defined plan to get there.
Check out the case study to see how Cedar Fair used BloomReach Experience to:
- Deploy 11 park sites in 4 months
- Build 8 mobile apps, connected to CRM and in-park beacons
- Enable targeting with dynamic content
- Optimize experience with built in A/B testing