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HD Supply: Shaking up B2B to deliver a world class digital experience


HD Supply, the B2B giant was offering a below-par service. Their website was unimaginative and it was hard to find products.

Learn about their transformation to a slick, user-friendly and engaging website that has driven them millions of dollars in revenue.

Brooke Logan, Senior Product Manager tells their story in an interactive Q&A:

  • What challenges HD Supply were facing before undergoing digital transformation 

  • How a focus on elegant design, intelligent search and ease-of-use led to a revenue increase for HD Supply

  • Top tips from HD Supply for B2B companies looking to improve their digital experience

Meet the speakers