Webinar

Direct Supply: Boosting revenue with improved product discoverability

Driving growth with Bloomreach Search & Merchandising

In partnership with Gorilla

On-demand webinar

Duration: 25 minutes
Watch now

Rachel Carter, Senior Search Strategist at Direct Supply tells the Direct Supply story in an interactive Q&A:

  • What challenges did Direct Supply face with product discoverability?
  • How has a focus on AI-powered search and ease-of-use led to a revenue increase for Direct Supply and a drop in no show results to under 3%?
  • What lessons has the Covid-19 pandemic taught the team and how will they continue to innovate and improve the online experience?

Direct Supply is a world-class senior living products and services supplier. Its solutions cover the full spectrum of today’s Senior Living needs, allowing it to partner with organizations to fuel Senior Living success stories. 

 

40-50% of Direct Supply's site visitors conduct a site search. However, its website was unimaginative and it was hard to find products. Therefore, Direct Supply made site search its top priority to demonstrate its expertise through delivering the exact products that site visitors are looking for.

 

Learn how Direct Supply used Bloomreach Search and Merchandising to boost product discoverability and revenue, and to successfully manage product listings on its sites without additional manual effort.

Meet the speakers

Rachel Carter, Senior Search Strategist at Direct Supply

Rachel Carter, Senior Search Strategist at Direct Supply

Rachel is the Senior Search Strategist at Direct Supply. In this role, she oversees paid search, organic search and on-site search for the company. Rachel has been working in the search space for five years, and previously worked as the Lead Digital Marketing Strategist at an agency specializing in B2B marketing in Milwaukee, Wisconsin.
Kaity Plath, Digital Experience Manager at Bloomreach

Kaity Plath, Digital Experience Manager at Bloomreach

Kaity is a Digital Experience Manager at Bloomreach. In this role, she works side-by-side our customer teams to partner in the digital journey, help them ideate, envision the art of the possible and deliver as much value as possible with the Bloomreach digital experience platform

Rachel Carter, Senior Search Strategist at Direct Supply

Rachel is the Senior Search Strategist at Direct Supply. In this role, she oversees paid search, organic search and on-site search for the company. Rachel has been working in the search space for five years, and previously worked as the Lead Digital Marketing Strategist at an agency specializing in B2B marketing in Milwaukee, Wisconsin.

Kaity Plath, Digital Experience Manager at Bloomreach

Kaity is a Digital Experience Manager at Bloomreach. In this role, she works side-by-side our customer teams to partner in the digital journey, help them ideate, envision the art of the possible and deliver as much value as possible with the Bloomreach digital experience platform

Trusted by 100s of innovative companies

Available now on-demand

Watch now now