40 Minute Video: How to Succeed in B2B Digital - with Beacon Roofing

Oscar Araya, IT director at Beacon Roofing, the largest roofing distributor in North America, describes how a B2B business can also thrive on great digital experiences.

Highlights:

 The importance of industry focus and how Bloomreach technology fits well in the manufacturing vertical

 How Beacon, with the help of Shift 7, focused on the overall digital ecosystem an organization – in addition to just platforms – to achieve success

 3 key takeaways to succeed in B2B digital without really trying!


Context:

Does this sound familiar?  Your business needs a new website, product catalog, or application. Or, at the very least, a redesign of what exists today.

You’ve explored the idea of keeping the project in-house but are open to hiring a digital partner.

You’ve also started to research content management systems and commerce platforms, agonizing over which makes the most sense for your B2B organization.

This is going to be a bigger undertaking than you anticipated. One of the many questions you may consider is what technology is right for me?

Learn how Beacon Roofing prioritised their digital transformation project and selected the right partners to get there.

Watch the video to find out more!