Create Customer-Friendly Facets and Facet Values
Opportunity Rename facets and facet values to be more customer-friendly and clean up internal attributes passing through your feed. Example Simplify your customers’ search experience by combining “white,” “ivory,” “cream,” and “off white” into one facet for your clothing items. Value Increase conversions by displaying facets and facet values that utilize more consumer-friendly terminology.
Configure Facets by Category
Opportunity Manually configure your facets for a category to better match your customers’ needs. Example Set your jewelry category to show “material.” Set your iPhone accessory category to show “dimension.” Value Customize what facets visitors see based on the category you’re merchandising.
Show a Product Featured in an Email or Social Promotion
Opportunity Leverage targeting and boosting features to ensure the products featured in your email and social campaigns are prominently displayed in the first position on your category landing pages. This alignment not only enhances product visibility but also creates a more cohesive customer experience. When customers click through from an email or social post, they’re […]
Confidently Make Category Ranking Changes With A/B Testing Functionality
Opportunity Unlock the potential of A/B testing by experimenting with different category ranking changes and measuring the performance of up to three unique variants. This approach helps you identify which ranking strategies resonate most with your customers, allowing you to uncover patterns in what drives engagement and sales (e.g., product visibility, placement, or aesthetics). Using […]
Create Banners To Promote Your Campaigns on Your Site
Opportunity Create banners to promote campaigns you’re running on your site. Example Showcase your current sales. Promote your seasonal calendar events (e.g., Black Friday, back to school). Value Drive traffic and reinforce your products on pages with content in your current campaigns.
Give Preference to Products From a Given Supplier or Brand
Opportunity Fulfill initiatives and business requirements by soft boosting products from certain suppliers, brands, or vendors across your category pages. Example Boost preferred vendors so their products appear higher on category pages. Value Meet contractual obligations you may have with vendors.
