Create Customer-Friendly Facets and Facet Values

Opportunity

Rename facets and facet values to be more customer-friendly and clean up internal attributes passing through your feed.

Example

• Simplify your customers’ search experience by combining “white,” “ivory,” “cream,” and “off white” into one facet for your clothing items.

Value

Increase conversions by displaying facets and facet values that utilize more consumer-friendly terminology.