Give Preference to Products From a Given Supplier or Brand
Opportunity Fulfill initiatives and business requirements by soft boosting products from certain suppliers, brands, or vendors across your category pages. Example Boost preferred vendors so their products appear higher on category pages. Value Meet contractual obligations you may have with vendors.
Boost Whitelabel or Branded Products
Opportunity Use the soft boost by attribute feature to boost your white-label and branded products in category pages. Example Boost white-label products for specific queries to capture higher margins. Value Increase your bottom-line revenue and conversion rates by boosting your white-label and branded products, which typically have a higher margin.
Boost Seasonal, Holiday, and Event-Related Products
Opportunity Boost season-appropriate products on your top category, gifting, and/or sale pages in advance of a seasonal event. Example Boost “red” or “heart pattern” products for Valentine’s Day. Boost “red, white, and blue” or “star pattern” products for July 4. Value Piggyback off external seasonal marketing efforts to surface seasonally related items to customers and […]
Blacklist Products Across All Pages Due to a Product Recall
Opportunity Quickly and easily remove specific products from all of your category pages in the event of a product recall. Example Remove recalled product directly and immediately while your marketing team is working on public relations. Value Prevent accidental purchases by completely hiding recalled products.
Target Specific Groups of Users to Push Better Performing Products
Opportunity Boost collections based on customer segments and behaviour using data insights Example Bury higher-priced products on your category page that are less likely to convert on mobile. Bury products with product information that does not display effectively on mobile. Value Increase your conversion rate by burying products that are unlikely to convert.per ut, vestibulum […]
Understand How Product Performance Influences Rankings
Opportunity Utilize diagnostics to understand why a product is included in your result set, and determine what factors are driving its ranking. Example Identify that a pair of boxers was incorrectly categorized as “hat,” causing it to show up for “hat” search terms. Identify that a dress was categorized with “cap sleeves,” causing it to […]
