Opportunity
Unlock the potential of A/B testing by experimenting with different category ranking changes and measuring the performance of up to three unique variants. This approach helps you identify which ranking strategies resonate most with your customers, allowing you to uncover patterns in what drives engagement and sales (e.g., product visibility, placement, or aesthetics).
Using these insights, you can make data-backed decisions on product placements and promotions, creating a shopping experience that feels both intuitive and tailored for your audience. With a flexible and straightforward testing workflow, you’ll be able to refine your strategy with confidence and precision.
Example
- Set up a search ranking rule that boosts certain colors based on what’s in season. For example, in the fall, test boosting products with green or orange to see which will provide you the most lift.
Value
Adopting a data-driven approach to A/B testing with Bloomreach Discovery gives you the clarity and confidence needed to make impactful site changes and better personalize every customer’s experience. A streamlined testing workflow not only simplifies the process but also ensures you can quickly identify what works best for your audience.
By basing decisions on actual performance data, you reduce the risks of implementing untested ideas and avoid guesswork, leading to more effective results. Over time, this continuous feedback loop enables you to refine your strategies, improve site performance, and stay ahead of shifting customer behaviors. Ultimately, this approach builds a foundation for long-term growth by consistently delivering experiences that align with your audience’s needs and expectations.
