Opportunity
Leverage targeting and boosting features to ensure the products featured in your email and social campaigns are prominently displayed in the first position on your category landing pages.
This alignment not only enhances product visibility but also creates a more cohesive customer experience. When customers click through from an email or social post, they’re more likely to engage with your page if it immediately reinforces what caught their attention.
Example
-
Feature the swimsuit in your spring break email at the top of your curated spring break landing page
- Show a carousel of backpacks on social then feature the same backpacks on a back-to-school landing page
Value
Connecting your email and social campaigns with your landing pages can reduce bounce rates, improve engagement rates, and boost conversions. This approach not only makes every promotion more effective but also builds customer trust and satisfaction.