Don’t Build Your Search Strategy on Lies and Misinformation

Debunking misinformation around ecommerce search

There’s been plenty of confusion and misinformation in the market around ecommerce search. Vendors make bold claims about which search technologies are on the way out and which ones are “innovative,” but these claims are often misleading or outright false. A lot of technical jargon also gets thrown around, leading to confusion about what’s current […]

6 Ways To Engage Your Customers With a Conversational Shopping Strategy

Using a conversational shopping strategy to engage shoppers

Is conversational shopping part of your 2025 strategy? If not, now’s the time to seriously consider conversational commerce if you hope to keep your customers coming back.  As conversational AI has evolved, so too have consumer expectations. They expect personalization, and they expect it fast. With a conversational shopping solution, you’ll be able to create […]

Burton Taps Into Loomi AI and Bloomreach Discovery for Conversion-Boosting Insights

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Building on a legacy that began in 1977 with Jake Burton Carpenter’s vision, Burton is committed to delivering high-quality snowboarding gear, reducing environmental impact, and promoting fair labor practices — all while honoring its founder’s pioneering spirit. From transforming a backyard hobby into a global sport, the company remains at the forefront of innovation and […]

How To Reduce Cart Abandonment: The Role Of AI-Powered Personalization in Profitable Sales

Reduce cart abandonment with AI-powered personalization

Cart abandonment can be a silent killer of ecommerce revenue. You spend time and money bringing customers to your site, they browse, add products to their cart, and then… nothing. They leave without completing the purchase.  A staggering 70% of shopping carts are abandoned across the ecommerce world. That’s a huge missed opportunity for profitability.  […]

The Merchandiser Reimagined: How AI Is Changing the Role

The merchandiser reimagined - how AI is changing the role

You’re not imagining it: People are worried about AI taking their jobs.  This concern is evident in frenzied LinkedIn posts, conversations among friends, and even roundtable discussions at work. AI is on everyone’s mind, and not always for the right reasons. The numbers show that most of us are apprehensive about AI replacing our jobs. […]

Life With Bloomreach

Watch this video to learn what your life could look like when you use Bloomreach.