Bloomreach Named a Leader in the 2025 Gartner Magic Quadrant for Personalization Engines
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Don’t Build Your Search Strategy on Lies and Misinformation
There’s been plenty of confusion and misinformation in the market around ecommerce search. Vendors make bold claims about which search technologies are on the way out and which ones are “innovative,” but these claims are often misleading or outright false. A lot of technical jargon also gets thrown around, leading to confusion about what’s current […]
Burton Taps Into Loomi AI and Bloomreach Discovery for Conversion-Boosting Insights
Building on a legacy that began in 1977 with Jake Burton Carpenter’s vision, Burton is committed to delivering high-quality snowboarding gear, reducing environmental impact, and promoting fair labor practices — all while honoring its founder’s pioneering spirit. From transforming a backyard hobby into a global sport, the company remains at the forefront of innovation and […]
The Merchandiser Reimagined: How AI Is Changing the Role
You’re not imagining it: People are worried about AI taking their jobs. This concern is evident in frenzied LinkedIn posts, conversations among friends, and even roundtable discussions at work. AI is on everyone’s mind, and not always for the right reasons. The numbers show that most of us are apprehensive about AI replacing our jobs. […]
Dynamic Categories: Empowering Merchandisers To Be More Efficient
Modern ecommerce teams are constantly “spinning plates.” With the growing scale and complexity of global ecommerce, it’s often up to the ecommerce team to manage this growth and optimize the site experience for conversions and customer experience. The tasks are endless: update product listing pages, build new category pages, make sure promotions are hitting the […]
Succeed in the Age of AI with a Unified AI Strategy
AI is evolving at a tremendous rate, especially in its applications for ecommerce marketing. Only a few years ago, enhancing personalization with AI was considered cutting-edge. Today, with the rate of innovation we’re now seeing, leveraging AI in ecommerce marketing has become an expectation. However, while 80% of CMOs are planning to increase their investments […]
