The Analytics Advantage: Powering Personalization for Brand Loyalty

Amelia Woolard
Amelia Woolard
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Have you ever walked into a store where the staff feels like your own personal shopping team? They greet you by name, instantly understand your style, and suggest items you never knew you needed (but now absolutely must have). It’s a delightful experience that leaves you wanting more, regardless of how much you just spent. 

That’s the power of personalization. In a sea of generic online experiences, businesses that personalize their marketing stand out and make a lot of money along the way. And the key ingredient to impactful personalization? Data, and lots of it. 

Fortunately, you don’t need to be a data whiz to personalize your marketing. Customer analytics tools like Bloomreach Engagement can help you unlock the power of personalization, even if you’re a beginner. These tools use advanced data and customer analytics to personalize the customer journey, fostering brand loyalty and driving sales.

We’re passionate about personalization because it creates exceptional customer experiences. Read on to learn exactly how Bloomreach Engagement empowers businesses like yours to achieve just that.

How Analytics Drive Personalized Campaigns

Ditch the one-size-fits-all approach. The right data can help you craft marketing strategies tailored to each customer’s unique needs and preferences. Here are some of the ways that data analytics can help you drive successful results. 

Provide a Deeper Customer Understanding 

Not a mind reader? No problem. Data analysis is the key to truly understanding your customers. Every click, product view, and opened email tells a story. Pay attention to these digital breadcrumbs, and you’ll discover what really resonates with your audience.

You won’t have to do this on your own, either. With the right customer analytics tools, you can unlock powerful insights into purchasing habits and preferences without having to add more tasks to your to-do list. A platform with a customer data engine will learn your customers’ favorite products, what email subject lines grab their attention, and which notifications get a response — then unify that data into a single customer view

Using customer analytics to create a single customer view.

This granular understanding gives you all of the information you need to craft personalized marketing messages that resonate with each customer. What results is increased engagement, stronger brand loyalty, and ultimately, a more enjoyable shopping experience that translates to higher sales.

Help Target Product Recommendations and Offers

Say goodbye to cookie-cutter recommendations that yield few, if any, conversions. In addition to deep shopping insights, customer analytics help you predict what your customers will love before they even know it. 

Showcase products your customers have previously viewed, recommend complementary items based on past purchases, or offer exclusive deals on products they’ll immediately add to their cart. You can also inspire new sales activity by suggesting trending styles or hidden gems within their preferred categories.

By personalizing recommendations, you create a shopping experience that’s as unique as your customers themselves. Customers feel seen and begin to trust what you have to say. Over time, they’ll associate your brand with hyper-personalization and look forward to your interactions, knowing that each touchpoint and special offer will drive value and lead them to their next favorite find.

Optimize Campaigns in Real Time

The marketing landscape is dynamic, and what resonates today might fall flat tomorrow. The right analytics will help you keep up the pace by offering real-time optimization opportunities. 

Imagine launching a beautiful new landing page, but your CTA click-through rate remains low. Real-time analytics can pinpoint these roadblocks instantly. You can see exactly how customers interact with your CTA and make informed adjustments, like tweaking the wording or testing a different location on the page.

Different variations of a CTA button

Constant monitoring becomes your secret weapon. By tracking your campaign’s performance in real time, you can optimize your efforts on the fly for maximum impact. This keeps you in tune with your audience’s preferences, allowing you to achieve your goals faster.  

Unlocking Next-Level Engagement With Bloomreach

Bloomreach Engagement redefines marketing personalization with unique features that take ecommerce brands of all sizes to the next level. Here’s how.

We Integrate Your Favorite Tools

Tired of juggling different platforms to create personalized email, SMS, web, and mobile campaigns? With Bloomreach Engagement, you can unify your marketing efforts, streamline data collection, and save a heck of a lot of time by using one platform for everything. 

Real-time data updates make Engagement even more essential. Every customer interaction, from clicks to purchases, is tracked and analyzed instantly, so you always have the most relevant and of-the-moment data about your customers. 

Plus, real-time syncing means that you can track your campaigns as they unfold. See which ads are generating clicks, where customers drop off in the checkout process, and which areas need improvement — all within a matter of minutes. We simplify and optimize your marketing strategy to propel your brand to new heights. 

We Power Personalization With AI

The power of personalization is undeniable. According to a McKinsey report, 71% of consumers want personalization, and 76% are frustrated when they don’t find it. However, being able to personalize well and personalize at scale are two very different things that can be difficult for teams to balance, which is where AI plays a key role

Using the power of AI allows brands to meet every customer’s expectations while boosting your bottom line. Picture a customer browsing for athletic wear on your website. Bloomreach’s personalization engine, powered by first-party data and our ecommerce AI Loomi, can analyze their past purchases, preferred brands, and even abandoned cart items.  

Loomi using customer data to deliver a personalized product recommendation

Leveraging rich customer journey data, our AI-driven solutions can then curate product recommendations that the customer is genuinely interested in and likely to purchase. This creates a faster sales funnel and lower customer acquisition costs, as you’re attracting highly targeted leads. Before you know it, you’ve turned a casual browser into a happy, loyal customer.

We Speak Your Customer’s Language

The internet breaks down geographical barriers, putting your products in front of a worldwide audience and necessitating that your brand can speak their language. Even when shoppers can understand English, 76% want to shop for products in their native language, and 40% say they will never purchase items from a website that is not in their native tongue.

The message is clear: a global mindset is essential for success. While 82% of Internet content is written in 10 languages, Bloomreach supports 34 major languages, ensuring your website and marketing campaigns resonate with a vast international audience.

Aside from granting ultimate convenience, multilingual capabilities deliver culturally relevant experiences that resonate with your audience. Consumers today are increasingly drawn to brands that share their values. By acknowledging their language and cultural nuances, you demonstrate respect for your clientele and forge a deeper connection with them. This ultimately translates into loyal, value-aligned customers who are likely to spend with you in the long run.

From Insight to Impact: Real-World Examples of Analytics-Based Personalization

Brands large and small can benefit from Bloomreach’s analytics-based personalization engine. Let’s explore four companies that have found success with our robust platform.

Benefit Cosmetics Launches Category-Defining Products

Benefit Cosmetics, a prestige makeup brand, faced a big challenge: launching a new blush line in a competitive market. The company turned to Bloomreach Engagement to personalize its omnichannel campaign using of-the-moment customer data.

The campaign spanned pre-launch, launch, and post-launch phases, with targeted emails based on purchase history and waitlist signups. Benefit leveraged Bloomreach’s analytics to personalize messaging and optimize future efforts. Real-time segmentation played a key role too, driving a 10.10% click-through rate for waitlist emails. 

The results were impressive. Click-through rates for blush launch emails soared 50% above average and 1.7 points higher than the industry benchmark. What’s more, revenue from these emails jumped 40% compared to similar campaigns. Benefit also gained valuable insights for future optimizations, thanks to Bloomreach’s easy-to-use reporting tools.

Benefit Cosmetics sees stellar email marketing results with Bloomreach

Hornby Hobbies Boosts Conversions With Personalization

In a bid to expand its direct-to-consumer sales, hobby and toy manufacturer Hornby Hobbies needed to personalize the online shopping experience to match its in-store customer service. 

The company relied on two Bloomreach products to achieve this. Bloomreach Engagement allowed Hornby Hobbies to collect and use customer data for targeted email campaigns with personalized recommendations. This resulted in a 34% revenue lift from email campaigns within just four months.

Meanwhile, Bloomreach Discovery further boosted sales by personalizing the site search experience. By understanding customer intent and tailoring search results, Hornby Hobbies saw a 10% increase in conversion rates within two months. The Hornby Hobbies team credits Bloomreach’s fast implementation and personalization capabilities for its success.

Hornby Hobbies achieves fast ROI with Bloomreach Engagement and Discovery

Notino Embraces Remarketing and SMS Campaigns

Faced with a vast and diverse customer base, European beauty giant Notino needed a way to personalize its marketing efforts at scale. Bloomreach Engagement offered a powerful solution to connect with each customer on an individual level.

Notino used Bloomreach’s single customer view to consolidate the brand’s customer data and paint a complete picture of shoppers’ preferences and buying habits. Armed with these rich customer insights, Notino can now craft highly targeted campaigns across various channels, ensuring each message resonates with the recipient.

The results speak for themselves. By leveraging Bloomreach’s segmentation capabilities, Notino has achieved a staggering 63% increase in conversion rates for its remarketing campaigns. Notino has also embraced new frontiers like SMS marketing, and Bloomreach has played a key role in its growth. During a recent Black Friday sale, 11% of all orders originated from SMS campaigns — a testament to the power of personalized communication on this platform.

Notino expands its omnichannel strategy with Bloomreach Engagement

Alshaya Gets More Done in Less Time

Managing multiple brands and manual processes made it hard for Alshaya Group to personalize its marketing campaigns. To overcome these challenges, Alshaya implemented Bloomreach Engagement. 

Engagement streamlined the personalization process by allowing Alshaya to clone winning campaigns and tailor them for different brands, saving significant time. Additionally, the software provided customer insights that Alshaya used to create targeted email campaigns through a user-friendly drag-and-drop interface. 

By adopting Bloomreach Engagement, Alshaya has achieved a significant reduction in campaign creation time (50%) and a substantial increase in the contribution of CRM to total revenue (6x). This suggests that Alshaya’s personalized campaigns are driving sales more effectively.

Alshaya saves time and generates revenue with Bloomreach

Data-Powered Personalization Drives ROI

Beyond Bloomreach’s success stories, data confirms that there is a powerful link between analytics and personalization and that both fuel significant results:

  • Leading marketers are 1.5x more likely to apply analytics to their digital marketing efforts in real time compared to other marketers
  • Over half (52%) of consumers say their satisfaction with brands soars as personalized digital experiences become more sophisticated with customer data
  • Brands that excel at marketing personalization earn 40% more revenue than those that do not

The numbers speak for themselves. Personalization fueled by data analytics is a winning strategy.

Bloomreach Brings Analytics and Personalization Under One Roof

Customer analytics is the basis for marketing personalization that your customers will love. By harnessing the power of customer analytics, Bloomreach Engagement empowers you to deliver personalized experiences that resonate deeply with your audience. This translates to increased sales, stronger customer loyalty, and a more cohesive online presence.  

Ready to unlock the potential of ecommerce personalization? Explore Bloomreach Engagement and discover how customer analytics can transform your marketing strategy.

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Amelia Woolard

Copywriter

Amelia is an experienced content developer with a focus on technology trends across domestic and international markets. Drawing from her experience in digital marketing and account management, Amelia produces written copy that informs and engages the B2B industry.

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