Using Personalization To Create More Impactful Customer Experiences in Travel and Hospitality
People are traveling again, which is good news for those in the travel and hospitality industries, but it’s also clear that what these brands need to do to get customers in the door has changed in recent years. Today, you need to come up with creative and personalized ways to attract new customers and build […]
Integrated Marketing Campaign Guide: How To Plan a Campaign
We all have our favorite hangouts. The dog-friendly cafe down the street. The bookstore that smells like freshly printed paperbacks. The park with the picturesque fountain and comfortable benches. Your customers have their favorite hangouts too, but not all of them can be found on a map. Whether they’re browsing Reddit, staying on top of […]
Send Location-Based Offers and Attribute Revenue to In-Store Campaigns
Opportunity Motivate customers to visit your store or purchase from your brand with an offer or incentive for a specific retail location. Example “Use the code SAVE15 in our SoHo store, and get 15% off your purchase!” Value Drive in-store visits and sales.
Impactful Personalized Marketing Examples You Can Implement Today
Ask any marketer what the ultimate goal of marketing is and they’ll likely all have the same answer: a personalized experience for every customer. It’s a ubiquitous goal for every player in the marketing game. It’s something every business wants and every modern customer demands, but not every marketer can achieve. To reach this gold […]
Process Custom Segments Without Delays During Peak Seasons
Opportunity Get hyper-targeted, segmented audiences based on real-time data quickly for peak seasons. Example Process a custom segment — by lifetime value (LTV) and who have purchased in the last 30 days — for Black Friday or Cyber Monday without delay. Value Gain quick insights at scale.
Easily manage SMS consents with customizable Keywords Auto Responses
Opportunity Easily and automatically manage consent with SMS keyword auto-responses. The auto-response consists of a consent action (revoke consent, grant consent, or no action) and a real-time auto-reply message. Based on the consent action type, different consent-related actions will be performed. One of the uses of keyword auto-responses is for opting in and opting out. […]