Notify Users of Price-Drops on Items Left in Their Shopping Carts
Opportunity Recover abandoned carts by automatically notifying customers when the price of an item in their cart drops. Example “You forgot something in your cart! It’s now 10% off — be sure to check out before this offer expires!” Value Increase customer lifetime value and improve the customer experience.
Get Actionable Insights Fast With Bloomreach’s Analytics and Reporting Template Library
Opportunity Enable marketers with diverse skill levels to easily access data in a digestible and quick way based on popular use cases, then make data-driven decisions. Example Quickly analyze best-selling brands or categories during a given time period (e.g., Black Friday). Value Enhance marketing efforts and optimize campaigns quickly.
Employ Surveys To Get Customer Feedback on a Service or Product
Opportunity Use feedback surveys following key engagement moments (e.g., post-onboarding, after first purchase) to capture customer sentiment about your brand, service, or product. Then, using these insights, take a data-driven approach to prioritizing future enhancements that keep customers coming back. Example After a first purchase, send an email (e.g., “Your new eye shadow palette has […]
Assign Loyalty Tiers Based on Purchase Behavior, Email Engagement, and Browsing History
Opportunity Offer a rewards program to customers for their loyalty. Example When a customer reaches a higher tier, send a “congratulations” email that includes the benefits of the qualified tier, an incentive for their next purchase, or another relevant reward. Value Drive success both in “soft” indicators of brand loyalty and customer satisfaction as well […]
Reengage Inactive Customers Through an Omnichannel Win-Back Campaign
Opportunity Create a win-back campaign that’s consistent across web, mobile, and email. Then, leverage customer data to personalize messages, A/B test, and optimize based on real-time interactions. Example Use retargeting ads to showcase products or services that the customer has shown interest in while offering personalized messages and incentives (e.g., “We think that jacket would […]
Alert Customers When Their Favorite Products Drop in Price
Opportunity Notify current or potential customers of price drops on previously sought-after products or services to drive purchase intent and revenue growth. Example “Price drop alert: Save 20% on your favorite products.” “Hurry up and save: Limited-time offer on the services you like.” Value Customers are more likely to purchase a product or service that […]
