Impactful Personalized Marketing Examples You Can Implement Today
Ask any marketer what the ultimate goal of marketing is and they’ll likely all have the same answer: a personalized experience for every customer. It’s a ubiquitous goal for every player in the marketing game. It’s something every business wants and every modern customer demands, but not every marketer can achieve. To reach this gold […]
Process Custom Segments Without Delays During Peak Seasons
Opportunity Get hyper-targeted, segmented audiences based on real-time data quickly for peak seasons. Example Process a custom segment — by lifetime value (LTV) and who have purchased in the last 30 days — for Black Friday or Cyber Monday without delay. Value Gain quick insights at scale.
Easily manage SMS consents with customizable Keywords Auto Responses
Opportunity Easily and automatically manage consent with SMS keyword auto-responses. The auto-response consists of a consent action (revoke consent, grant consent, or no action) and a real-time auto-reply message. Based on the consent action type, different consent-related actions will be performed. One of the uses of keyword auto-responses is for opting in and opting out. […]
Reward Customers Who Spend Over $X in a Certain Category
Opportunity Engage customers (in a certain category) and enhance their experience by providing offers and incentives for being loyal to your brand. Example Target customers who have purchased more than $1K in shoes with an exclusive online presale to the newest shoe collaboration drop. Value Increase conversions, lifetime value, loyalty, and customer engagement.
Decrease SMS Costs by Targeting Customers Who Engage Better on SMS
Opportunity Optimize SMS costs by exclusively targeting customers who engage better via SMS than email. Example Segment audiences who engage via SMS, and send an email to the rest. Value Reduce costs and see higher engagement.
Send Back-in-Stock Alerts Based on Customers’ Favorite Items
Opportunity Deliver an automated, personalized notification to inform customers when an item they’ve favorited is back in stock. Example “Our yellow floral summer dress is back in stock! Get it before it’s gone!” Value Drive customer loyalty by bringing attention back to products in an effective way and avoid loss of purchase.
