How AI Technology Will Transform Customer Engagement
While it might seem like artificial intelligence should stay out of customer service, it’s actually a major advantage for creating great customer experiences. Human interaction is still important, but today’s shoppers expect brands to know their needs and respond quickly and accurately — something AI excels at. AI technology can help identify and meet customer […]
Omnichannel Loyalty Programs: A Comprehensive Guide for Businesses
One of the biggest challenges for any business is getting customers to keep coming back. After all, customer loyalty is what keeps a business thriving. This is why brands offer customer loyalty programs — to maintain lasting relationships and convert them into repeat buyers. However, many brands make a common mistake. They think traditional loyalty […]
Personalized Guided Purchase Campaign
Opportunity Deliver a flexible, conversational shopping experience for customers who are not exactly sure what they are seeking for. By combining quick-reply prompts with open-ended questions in a real-time flow, you can refine product suggestions on the fly, making the journey both engaging and trust-building. Example After a customer indicates they are looking to make […]
Booking Confirmations with Upsell
Opportunity Use real-time booking confirmations to provide clear reservation details immediately, while seamlessly suggesting relevant upgrades or add-ons. This builds trust by confirming every aspect of the booking and creates new revenue opportunities from the outset of the customer’s journey. Example Immediately after a guest completes their reservation, they receive a concise message recapping their […]
Product Discovery Quiz
Opportunity Create a guided, interactive product discovery experience by asking shoppers targeted questions. This helps identify items that align with their specific preferences, leading to higher engagement, smoother decision-making, and increased conversions. At the same time, you gather valuable customer data that can inform and personalize future marketing campaigns. Example Invite customers to complete a […]
Bloomreach Named a Leader in the 2025 Gartner Magic Quadrant for Personalization Engines
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