Transactional SMS Explained: The Essential Guide for Marketers
Transactional SMS commands attention like no other communication channel. With a 98% open rate and 90% of messages read within 30 minutes, these automated alerts represent the most reliable way to reach your customers instantly. And yet, most brands squander this opportunity with generic, static messaging that feels robotic. Modern transactional SMS transforms high-intent moments […]
Why Siloed Email and SMS Marketing Platforms Fall Short Where All-in-One Solutions Succeed
If you’re a marketer building out your martech stack in 2025, you’re likely overwhelmed with the sheer amount of specialized solutions available. From email marketing providers to SMS marketing platforms, there are countless tools for you to choose from. With such a broad range of software out there, marketers face a critical choice when considering […]
7 Proven Ways To Improve Your Click-Through Rate (CTR) in 2025
ROI, PPC, CPL…the world of marketing measurement is no stranger to an abundance of acronyms. However, one metric you definitely don’t want to miss is click-through rate (CTR). CTR is the number of clicks received per number of impressions. Simply put, it tells us the number of people that clicked on an ad relative to […]
How Crafter’s Companion Streamlined Email Marketing With Bloomreach in Under 4 Weeks
Shopify brand Crafter’s Companion is home to all things papercraft, art, coloring, sewing, needlecraft, and more. Founded over 16 years ago, Crafter’s Companion has expanded from offering a single innovative papercraft tool to providing a diverse range of thousands of crafting essentials.
Bluebell Group Delivers Next-Level Personalization With Bloomreach + Shopify
Bluebell Group is Asia’s leading distributor, curator, and operator for a wide range of brands, including L’Atelier des Parfums Japan, Sabon, Venchi, and LeSportsac. Founded in 1954, the company is known as “the brand behind the brands,” and now boasts over 160 brand partners across over 10 markets in Asia.
Apple’s iOS 26: How Message Filtering Will Impact SMS Marketing Campaigns
Apple is expected to release iOS 26 in September 2025, and the new update is turning heads in the marketing world. While the announcement includes plenty of enhancements to the iPhone experience, there’s one feature that will directly impact SMS marketing campaigns: a new message filtering system that poses a real challenge to opt-in rates […]