Android’s Google Messages Updates: What’s Affecting SMS Performance and 5 Fixes
Android’s latest Google Messages updates are great for safety — and tricky for marketers. Now, if a text includes a link that Google considers risky, users may see a warning before they can open it. Inbox filters (like known vs. unknown) can also change where first-time messages appear, and an in-thread “Unsubscribe” button makes opting […]
How To Transform Your Transactional Messaging
Transactional messaging has evolved from a backend necessity to a strategic customer experience driver. Speed, personalization, and reliability aren’t differentiators — they’re baseline expectations. And yet, customers remain frustrated by slow confirmations, generic updates, and delivery uncertainty. Legacy systems can’t meet modern demands, resulting in missed moments and lost trust. This creates a clear opportunity […]
How AI in Customer Engagement Transforms CX: 5 Proven Strategies
While it might seem like artificial intelligence should stay out of customer service, it’s actually a major advantage for creating great customer experiences. Human interaction is still important, but today’s shoppers expect brands to know their needs and respond quickly and accurately — something AI excels at. AI-powered personalization tools can help identify and meet […]
How Bloomreach Is Changing Marketing Automation With Affinity
At Bloomreach, we’ve long been pioneers in AI-driven marketing automation. With the latest advancements in artificial intelligence, we’re pushing the boundaries even further. We’ve already brought some of these innovations to life, but I’m excited to share what our team has been diligently working on: Bloomreach Affinity, which is built using the next generation of […]
SMS vs. Email Marketing in 2025: Why the Real Answer Is Smarter, Not Simpler
The traditional email vs. SMS marketing debate misses the point entirely. Your customers don’t compartmentalize their experiences by channel — they expect seamless, intelligent communication that meets them where they are, when they’re ready to engage. Smart marketers in 2025 ask a different question: “What’s the most intelligent way to reach this specific customer at […]
Transactional SMS Explained: The Essential Guide for Marketers
Transactional SMS commands attention like no other communication channel. With a 98% open rate and 90% of messages read within 30 minutes, these automated alerts represent the most reliable way to reach your customers instantly. And yet, most brands squander this opportunity with generic, static messaging that feels robotic. Modern transactional SMS transforms high-intent moments […]