Succeed in the Age of AI with a Unified AI Strategy

Using a unified AI strategy to succeed in ecommerce

AI is evolving at a tremendous rate, especially in its applications for ecommerce marketing. Only a few years ago, enhancing personalization with AI was considered cutting-edge. Today, with the rate of innovation we’re now seeing, leveraging AI in ecommerce marketing has become an expectation.  However, while 80% of CMOs are planning to increase their investments […]

How To Use an Ecommerce Personalization Tool Most Effectively


Standing out in a world dominated by online shopping giants can feel daunting. Mass emails and texts get lost in the noise, and simply having a great product isn’t enough. There’s a solution: ecommerce personalization, which can transform your ecommerce store from generic to genius. Craft unique product recommendations, personalized content, and targeted messages for […]

Choosing Between WhatsApp and SMS for Your Marketing Strategy

WhatsApp vs. SMS for marketing

Mobile messaging is here to stay. 4.88 billion people around the world own smartphones, and that number’s only going to grow. The ubiquity of smartphones means that there are more options for brands to connect with consumers on channels like SMS, WhatsApp, Viber, Instagram DMs, and more. On WhatsApp alone, there are 2.7 billion active […]

Episode 88: The Secrets Behind ILIA Beauty’s 55K-Waitlist Product

Cherene Aubert, VP of Digital and Ecommerce at ILIA Beauty

Crafting a buzzworthy launch is truly an art form, especially in a crowded market — like beauty — where it can be tough to stand out. Today, we’re joined by Cherene Aubert, VP of Digital & Commerce at ILIA Beauty, who has a proven track record of disrupting industries with her innovative ideas around product […]

The Ultimate Guide to the Omnichannel Customer Journey

Creating an omnichannel customer journey map

Picture a customer visiting your store — trying on clothes, chatting with a salesperson, maybe even using your mobile website for a quick price check. Now imagine replicating that smooth, effortless experience across every digital touchpoint you have with your customers. An omnichannel customer journey brings this idea to life. It’s all about creating a […]

Omnichannel Loyalty Programs: A Comprehensive Guide for Businesses

Using omnichannel loyalty programs to engage and retain customers

One of the biggest challenges for any business is getting customers to keep coming back. After all, customer loyalty is what keeps a business thriving. This is why brands offer customer loyalty programs — to maintain lasting relationships and convert them into repeat buyers.  However, many brands make a common mistake. They think traditional loyalty […]

Life With Bloomreach

Watch this video to learn what your life could look like when you use Bloomreach.