How Bloomreach Is Changing Marketing Automation With Affinity
At Bloomreach, we’ve long been pioneers in AI-driven marketing automation. With the latest advancements in artificial intelligence, we’re pushing the boundaries even further. We’ve already brought some of these innovations to life, but I’m excited to share what our team has been diligently working on: Bloomreach Affinity, which is built using the next generation of […]
SMS vs. Email Marketing in 2025: Why the Real Answer Is Smarter, Not Simpler
The traditional email vs. SMS marketing debate misses the point entirely. Your customers don’t compartmentalize their experiences by channel — they expect seamless, intelligent communication that meets them where they are, when they’re ready to engage. Smart marketers in 2025 ask a different question: “What’s the most intelligent way to reach this specific customer at […]
Transactional SMS Explained: The Essential Guide for Marketers
Transactional SMS commands attention like no other communication channel. With a 98% open rate and 90% of messages read within 30 minutes, these automated alerts represent the most reliable way to reach your customers instantly. And yet, most brands squander this opportunity with generic, static messaging that feels robotic. Modern transactional SMS transforms high-intent moments […]
Why Siloed Email and SMS Marketing Platforms Fall Short Where All-in-One Solutions Succeed
If you’re a marketer building out your martech stack in 2025, you’re likely overwhelmed with the sheer amount of specialized solutions available. From email marketing providers to SMS marketing platforms, there are countless tools for you to choose from. With such a broad range of software out there, marketers face a critical choice when considering […]
7 Proven Ways To Improve Your Click-Through Rate (CTR) in 2025
ROI, PPC, CPL…the world of marketing measurement is no stranger to an abundance of acronyms. However, one metric you definitely don’t want to miss is click-through rate (CTR). CTR is the number of clicks received per number of impressions. Simply put, it tells us the number of people that clicked on an ad relative to […]
How Crafter’s Companion Streamlined Email Marketing With Bloomreach in Under 4 Weeks
Shopify brand Crafter’s Companion is home to all things papercraft, art, coloring, sewing, needlecraft, and more. Founded over 16 years ago, Crafter’s Companion has expanded from offering a single innovative papercraft tool to providing a diverse range of thousands of crafting essentials.