What Is AI Marketing Automation? A Guide for Ecommerce Teams

Marketing automation isn’t new, but how marketers use it is changing. Traditionally, marketers would have to figure out which rule applies to each scenario. With AI marketing automation, the system determines what the customer’s most likely to do next and the best action to take as a result.  Now, technology is taking it even further. […]

Best SMS Marketing Platforms for 2026

Choosing the best SMS marketing platform can make or break your mobile messaging strategy. With SMS open rates reaching 98% and click-through rates up to 36%, text messaging remains one of the most direct channels for reaching customers. But the landscape has changed — the days of standalone SMS tools are giving way to platforms […]

thortful Boosts CRM Revenue by 20% With Occasion-Led Personalization

thortful is a UK-based online greeting card marketplace connecting millions of customers with independent creators. By owning the end-to-end customer experience — from discovery to print and fulfillment — thortful operates at scale in a highly seasonal, occasion-driven category.

Woolacombe Bay Holiday Parks Drives 2x Conversions With Bloomreach

Industry: Travel & Transportation Woolacombe Bay Holiday Parks is a family-owned caravan and camping provider in North Devon, England. Across its three award-winning parks — Woolacombe Bay, Twitchen House, and Easewell Farm — guests of every kind can enjoy their ideal coastal break, with activities ranging from pools and water sports to entertainment, nature trails, […]

Enable Word-of-Mouth Growth Through Referrals

Opportunity Encourage existing customers to refer friends and family to your brand, leveraging word-of-mouth marketing to acquire new customers in a cost-effective way. Example Offer 15% off the next purchase for both the referrer and new customer. Value Support your ongoing acquisition and activation strategy with a win-win campaign that creates organic, healthier, and longer-lasting […]

Alert Customers When Their Favorite Products Drop in Price

Opportunity Notify current or potential customers of price drops on previously sought-after products or services to drive purchase intent and revenue growth. Example “Price drop alert: Save 20% on your favorite products.” “Hurry up and save: Limited-time offer on the services you like.” Value Customers are more likely to purchase a product or service that […]