Bluebell Group Delivers Next-Level Personalization With Bloomreach + Shopify

Bluebell Group creates hyper-personalized experiences with Bloomreach and Shopify

Bluebell Group is Asia’s leading distributor, curator, and operator for a wide range of brands, including L’Atelier des Parfums Japan, Sabon, Venchi, and LeSportsac. Founded in 1954, the company is known as “the brand behind the brands,” and now boasts over 160 brand partners across over 10 markets in Asia.

Apple’s iOS 26: How Message Filtering Will Impact SMS Marketing Campaigns

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Apple is expected to release iOS 26 in September 2025, and the new update is turning heads in the marketing world. While the announcement includes plenty of enhancements to the iPhone experience, there’s one feature that will directly impact SMS marketing campaigns: a new message filtering system that poses a real challenge to opt-in rates […]

Take Your SMS Marketing Strategy to the Next Level With Bloomreach Engagement

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SMS marketing has grown by leaps and bounds recently and has become one of the most important and effective marketing channels. As SMS regulation tightens — including new state laws like Texas SB 140 — it’s more important than ever to have compliance baked into your SMS marketing strategy. Bloomreach Engagement offers built-in tools to […]

Texas Senate Bill 140: What It Means for Your Mobile Messaging Campaigns

Understanding Texas Senate Bill 140 and its implications for marketers and brands

Disclaimer: This blog post is intended for educational and informational purposes only and should not be construed as legal advice. The content is general in nature and may not reflect the most current legal developments. Bloomreach strongly recommends that you consult with your legal counsel to determine how Texas Senate Bill 140 and other applicable […]