How Sazka Uses Bloomreach To Deliver Successful Omnichannel Campaigns
User-Based Personalization Just Got Easier
Shoppers are expecting more personalized experiences when shopping online. With the rise of online shopping brought on by the pandemic over the last few years, B2C and B2B businesses know that ecommerce is here to stay. Thankfully, Bloomreach Discovery has been solving the personalization problem in product discovery for years. And we’re just getting started. […]
Using Personalization To Create More Impactful Customer Experiences in Travel and Hospitality
People are traveling again, which is good news for those in the travel and hospitality industries, but it’s also clear that what these brands need to do to get customers in the door has changed in recent years. Today, you need to come up with creative and personalized ways to attract new customers and build […]
Why Siloed Email and SMS Marketing Platforms Fall Short Where All-in-One Solutions Succeed
If you’re a marketer trying to build out your martech stack, you’re likely overwhelmed with the sheer amount of specialized solutions available. From email marketing providers to SMS marketing platforms, there are tons of tools for you to choose from. With such a broad range of software out there, marketers are faced with a tricky […]
Integrated Marketing Campaign Guide: How To Plan a Campaign
We all have our favorite hangouts. The dog-friendly cafe down the street. The bookstore that smells like freshly printed paperbacks. The park with the picturesque fountain and comfortable benches. Your customers have their favorite hangouts too, but not all of them can be found on a map. Whether they’re browsing Reddit, staying on top of […]
Send Location-Based Offers and Attribute Revenue to In-Store Campaigns
Opportunity Motivate customers to visit your store or purchase from your brand with an offer or incentive for a specific retail location. Example “Use the code SAVE15 in our SoHo store, and get 15% off your purchase!” Value Drive in-store visits and sales.
