What Is SMS Marketing and Why Should You Use It?
If you’re thinking about using SMS marketing for your business, you’re probably a little overwhelmed and wary of how much hype the channel receives in the marketing world. Marketers are constantly singing the praises of this simple and effective marketing channel. There are countless social posts, blogs, and research findings highlighting dozens of statistics that […]
How To Increase Average Click-Through Rate
ROI, PPC, CPL…the world of marketing measurement is no stranger to an abundance of acronyms. However, one metric you definitely don’t want to miss is click-through rate (CTR). First, let’s define click-through rate. CTR is the number of clicks received per number of impressions. Simply put, it tells us the number of people that clicked […]
Introducing the App Inbox: Bloomreach Engagement’s Latest Mobile Messaging Tool
Here at Bloomreach, we know how important a strong mobile app marketing strategy is to stay ahead of the game. That’s why we’ve added an effective and versatile new tool for our customers’ mobile marketing campaigns. Bloomreach is pleased to announce the app inbox, a customizable in-app message center that allows Bloomreach customers to engage […]
How To Implement a Complete Mobile Strategy With Bloomreach Engagement
In e-commerce, you can’t afford to neglect mobile users. That’s because as of 2023, 79% of smartphone users have made a purchase with their mobile devices. If you’re not providing a seamless and personalized mobile shopping experience, you’re going to lose out on revenue and potentially hurt your brand in the long run. Fortunately, with […]
Everything You Need To Create the Best SMS Marketing Campaigns
If you’re wondering why SMS marketing campaigns are such a hot topic in ecommerce marketing right now, the answer can be found in your pocket or in your hand — which likely has a smartphone in it. The fact is, everybody is on their phone and everybody texts. But not every business uses sms messages […]
Setting Up for SMS Success: How To Build an Effective SMS Marketing Strategy
Sending a text message is simple and easy. Everyone does it on a daily basis to connect with their friends, family, and colleagues. Why not do the same for your customers? If your business isn’t already doing this, your digital marketing strategy may be lacking. Mobile marketing isn’t just a passing fad, and brands are […]
